Jason Chua and Cheyene Cheng · CLIENT: Black White Sheep Pte Ltd
Embracing the ethos of less is more, the design of BWS website embodies our brand's commitment to simplicity in their work. Prioritizing text, wordplay, and interactive elements, guiding users to discover what matters most to them. Additionally, it serves as a showcase for BWS's portfolio, highlighting the breadth and quality of its past projects. By minimizing clutter, complexity, and distractions, their design ensures a seamless and focused user experience.
Press Kit
- Unique Properties
- BWS stands as a boutique branding agency that harnesses a blend of technical, strategic, and creative prowess to achieve outstanding outcomes. The aspiration is to solidify their position as the favored agency within Asia and demonstrate their competencies via their website. Notably, the portfolio segment serves as a prominent feature, providing comprehensive glimpses into recent ventures spanning diverse industries as well as their thought process in creating them.
- Dimensions & Packaging
- Fully responsive website
- Tags
- Clean, modern, black and white, motion graphics, motion effects
- Production Technology
- Design tools: Adobe XD, Premiere Pro, Adobe Photoshop
Development tools: Elementor Pro, CMS, Hosted on google cloud. - Design Challenge
- The hardest part was to take out a lot of unnecessary content and summarising it together, which includes the way we showcase our portfolio and how to convey our thoughts visually as designers.
- Project Duration
- The project started in Jan 2023 and ended in April 2023 in Singapore.
- Operation Flow
- This website features an elegant design and subtle movement through several motion graphics, motion effects, animations.
- Research
- Our goal was not merely to craft a portfolio website, but to establish a digital presence that embodies our principles, captivates attention, and speaks to our intended audience. This involved extensive brainstorming to pinpoint our unique selling proposition (USP) and core messages and our key clients and their industry so that the website can better position itself and target the right customers on the long run.
- Inspiration
- The web design for BWS began with a black and white base, inspired by the brand's name black white sheep. It all started with a basic black and white framework, which was then enriched by the infusion of vibrant colors on the portfolio pages, enhancing the overall design. Bold text on a white background, with subtle animations, aimed to capture users' attention. This modern design reinforces the agency's reputation in Asia.
- Image Credits
- All graphics and illustrations were designed from scratch by BWS
- Patents
- Copyrights belong to Black White Sheep Pte Ltd 2023
Press releases are available in 1 languages.