Rui Deng · CLIENT: Hengdian college of film&television
Cat With Fruits is a series of illustrations created for the packaging of a dried fruit brand. Each illustration shows cats playing with different fruits. The colors were taken from photographs of nature captured with a mobile phone camera and then desaturated to create gentle tones. The drawings were completed in Photoshop CC 2020 at A4 size, 297 by 210 millimeters. The natural palette supports the pure and pollution free character of the product. The series follows the idea of naturalism and aims to give viewers a calm and comforting impression.
Press Kit
- Unique Properties
- The same design concept is also used in this series of illustrations. Colors from nature are used as the main colors to draw the scene where cats and fruits play together.
- Dimensions & Packaging
- A4:297 x 210 mm for non-physical design.
- Tags
- Naturalism; Cure; The original ecological; Harmonious coexistence; Tender love
- Production Technology
- This design uses the camera function of the mobile phone to select colors from the nature photos and complete the drawing of a series of illustrations with various forms of cats. The software used in the drawing process was Photoshop CC 2020.
- Design Challenge
- Color selection: when drawing illustrations, the designer found that the color absorbed from the photo could not well represent the main idea of the picture, so in the color selection, the color was desaturated.
Composition of the picture: the selection of the content of the picture, try a lot of different species, and finally choose the intelligent cat as the protagonist;
Drawing style: I also tried a wide range of small drafts on the style, and finally chose the existing style. - Project Duration
- The project started in September 2020 in Hengdian and finished in January 2021 in Huainan.
- Operation Flow
- Discuss design concepts, collect materials, and draw sketches.
- Research
- This series of illustrations uphold the concept of naturalism, aiming to bring viewers the most comfortable, most close to the original nature itself. The designer has always been holding romantic feelings, using gentle colors to draw this series of illustrations. This series of works starts in 2020, which is a difficult year for everyone, so the designer hopes to comfort people's hearts through such works.
- Inspiration
- Cat With Fruits series illustration works are for a dried fruit brand design of packaging illustration works. The use of fresh color illustration to draw the scene of cat and various fruits playing, in order to highlight the product is pure natural, pollution-free characteristics.
- Image Credits
- Image #1-5:Illustrator,Rui Deng,2020.
- Patents
- Patent No
Press releases are available in 1 languages.