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Press Release

Cheers To Macau Bland Cultural Extension Design

A' Design Award 2025 Bronze Winner in Fine Arts and Art Installation Design

18 April 2025

Cheers To Macau Bland Cultural Extension Design by Lampo Leong and Chao Yang
Cheers To Macau Bland Cultural Extension Design by Lampo Leong and Chao Yang
Cheers To Macau Bland Cultural Extension Design by Lampo Leong and Chao Yang
Cheers To Macau Bland Cultural Extension Design by Lampo Leong and Chao Yang
Cheers To Macau Bland Cultural Extension Design by Lampo Leong and Chao Yang

Lampo Leong and Chao Yang · CLIENT: Unversity of Macau Centre for Arts and Design

Cheers to Macau embodies profound conceptual meaning through the transformation of aluminum beer cans into crumpled porcelain, symbolizing Macau's unique cultural fusion and contemporary environmental awareness. The design incorporates motifs such as the Ruins of St. Paul's, Portuguese tile patterns, bilingual text in Chinese and English, and gold splashes accented with wild cursive Chinese calligraphy centered around the theme of lotus. This artistic creation blends classical Chinese art with the expressive gestures of Abstract Expressionism.

Press Kit

Unique Properties
"Cheers To Macau" conveys conceptual significance by transforming aluminum beer cans into crumpled porcelain. This artistic approach highlights Macau's unique cultural fusion while symbolizing modern environmental consciousness. The design incorporates elements such as the Ruins of St. Paul‘s, intricate Portuguese tile patterns, bilingual text in Chinese and English, and dynamic gold accents. These are complemented by cursive Chinese calligraphy inspired by the lotus motif, merging traditional Chinese art with the expressive energy of Abstract Expressionism.
Dimensions & Packaging
The size of this work is variable and it could be displayed in many different ways, such as hanging the porcelain cans on the wall to create an art installation or framed in an acrylic box frame.
Tags
Culture Industry Design, Cultural Heritage, Calligraphy Design, Bland Visual Extension Design
Production Technology
This is a cultural heritage bland extension design with 3D sculptural form in porcelain.
Design Challenge
Cheers To Macau is a brand extension culture industry design for Macau Beer. It embodies rich conceptual meanings through the transformation of mediums. The Western aluminum beer cans metamorphose into Jingdezhen blue-and-white porcelain, symbolizing Macau’s blend of Chinese and Western cultures over the past four centuries. This project promotes Macau Beer by highlighting the cultural connection between the artworks and Macau's history.
Project Duration
This project started in Macao in 2023 and finished in 2024. The work has been exhibited in Macao Contemporary Art Center, and received many awards internationally, including 100 Best Annual in Creative Quarterly International Art competition in New York, USA; RedDot Award: Best of the Best in Berlin, Germany; and Silver Award in The Second Quanzhou Zayton Cup International Design Competition in China.
Operation Flow
This project could also be displayed as installation or framed within an acrylic box frame.
Research
The design incorporates elements such as the motifs of Macau city flower lotus, the Ruins of St. Paul’s, and Portuguese tile patterns, as well as the gold splashes. These elements underscore Macau’s unique historical journey. The wild cursive Chinese calligraphy on the cans features ancient Chinese poetry centered around the lotus theme, blending traditional Chinese art with the gesture abstraction of Western Abstract Expressionism. The faded Chinese text derive from Sun Yat-sen’s famous quote in Zheng Guanying's "Words of Warning in Prosperous Times," representing the ideals of Chinese thinkers in Macau during the late Qing Dynasty, just before the establishment of the Republic of China.
Inspiration
The most exhilarating aspect of this design project lies in integrating brand and visual extension design into a three-dimensional sculptural form. Furthermore, the interplay between diverse mediums and textual elements adds an intriguing and stimulating dimension. The fusion of graphic design and sculpture opens up possibilities for engaging viewers!
Image Credits
Image #1: Lampo Leong, 2024
Image #2: Lampo Leong, 2024
Image #3: Lampo Leong, 2024
Image #4: Lampo Leong, 2024
Image #5: Lampo Leong, 2024
Patents
Copyrights belong to Lampo Leong, 2024.

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