Jiayi Lu · CLIENT: Chic Della
Chic Della is a gift package for face cream, created together with Suzhou Taohuawu woodblock printing. The peony motifs of the Ming Dynasty woodblock print Flowers Bloom in Wealth and Prosperity are deconstructed and rearranged in a modern geometric style, while the sharp lines and textures of the original print are kept. The gift box is made of art paper with gold foil stamping and measures 250 by 90 by 250 millimetres. The set is named The Secret of Flower Beauty and reflects the Eastern idea of nourishing the skin with flowers.
Press Kit
- Unique Properties
- CHIC DELLA has partnered with Suzhou Taohuawu woodblock prints to launch a co-branded face cream gift set. The set deconstructs and reassembles the magnificent scene of peonies in the Ming Dynasty Taohuawu woodblock print "Flowers Bloom in Wealth and Prosperity," using contemporary design techniques to reconstruct traditional auspicious patterns. This allows century-old intangible cultural heritage to be revitalized through a beauty medium.
- Dimensions & Packaging
- Gift box size, length 250mm x width 90mm x Height 250mm, Cream box 1, length 80mm x width 80mm x Height 80mm,Cream box 1, length 45mm x width 35mm x Height 130mm.
- Tags
- Branding, Packaging, Gift
- Production Technology
- The gift box is made using art paper and a gold foil stamping process.
- Design Challenge
- The packaging, with its auspicious meaning of "flowers blooming and wealth," echoes the traditional Chinese people's wishes for wealth, peace, longevity, and fulfillment. It combines modern design with daily skincare products to bring classical auspicious culture back into everyday life.
- Project Duration
- The project started in February 2025 in Suzhou, China and finished in May 2024 in Suzhou, China.
- Operation Flow
- The packaging design features peony patterns inspired by the Ming Dynasty Taohuawu woodblock print "Flowers Bloom in Wealth and Prosperity," which are deconstructed in a modern geometric style while retaining the sharp lines and textures of the woodblock print. The gift box is named "The Secret of Flower Beauty," echoing the Eastern skincare philosophy of "nourishing the skin with flowers."
- Research
- Suzhou local brands × Suzhou intangible cultural heritage, strengthen the locality of "Suzhou aesthetics", and integrate symbols such as Taohuawu, peony, and Pingjiang misty rain into products, making them a mobile business card of Gusu culture.
- Inspiration
- The gift set, named "Floral Beauty Secrets," subtly reflects the Eastern aesthetic wisdom of "nourishing the skin with flowers" and constructs a complete cultural narrative from visual appeal to efficacy.
- Image Credits
- Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2025.
- Patents
- Copyrights belong to CHIC DELLA, 2025.
Press releases are available in 1 languages.