Yao Wu · CLIENT: Beijing Wuyao Cultural and Creative Co. Ltd.
Chinese Lion is a limited edition car sticker set created for the Fengxing T5 EVO vehicle. The design is an artistic treatment of the Chinese lion, placed over a base of traditional Chinese patterns. Three dimensional geometry, pop art and abstract art are combined to give the graphics a young and dynamic character intended to appeal to younger drivers. All artwork is prepared as vector illustration and produced on PVC film, applied as a semi wrap measuring 4565 by 800 millimeters. Three color options are offered.
Press Kit
- Unique Properties
- Designed limited edition car stickers for the Fengxing T5 EVO car launched by Dongfeng Company. The overall design is an artistic treatment of the Chinese lion, using traditional Chinese patterns as the base, and integrating three-dimensional geometry, pop and abstract art to make the design younger and attract more young consumers, providing them with more colorful and artistic trends. life possibilities. At the same time, 3 different colors are provided as options.
- Dimensions & Packaging
- 4565mm*800mm, car sticker semi-wrapped car.
- Tags
- car sticker, east, chinese lion, chinese style, illustration
- Production Technology
- Use vectors to create all car wrap designs. Use PVC material to make car stickers.
- Design Challenge
- The Chinese Lion is the visual center of the design direction. How to combine the classic Chinese lion image with modern trend elements. Applying it to convey a sense of speed and power must not only conform to the positioning of lion dance in traditional Chinese culture, but also satisfy the aesthetic appeal of passionate control of contemporary cars.
- Project Duration
- The project started in September 2021 in Beijing and was completed in November 2021 in Beijing
- Research
- The Fengxing T5 EVO national style version takes "Chinese new trend" as its theme and interprets the national trend from three directions: new national style, art and fashion, and young and cool. The new national style supplements the dynamic image of the galloping Chinese lion with traditional image elements such as mountains, clouds, plants, etc. It is young and cool, and uses street graffiti, mechanical punk and Chinese red as the combination point. Using traditional Chinese patterns as the base, it combines Chinese red, three-dimensional geometry, pop and abstract art.
- Inspiration
- The design of the Chinese Lion car sticker draws inspiration from the cool fashion favored by contemporary young people. It is a combination of classic Chinese style and modern technology.
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