Guanglong Chen · CLIENT: George Chen Studio
The fusion of the twelve Chinese zodiac signs and the art of seal script. The twelve Chinese zodiac signs are Chinese culture. They are the zodiac signs of the year a person is born in. They have rich historical legends and image philosophy of cultural significance. Seal script is a style of ancient calligraphy fonts. The author combines historical culture, image philosophy, and seal script style into new graphic designs. They show not only graphic design, but also a manifestation of culture. The author wants to let the world know about China's history and culture through them.
Press Kit
- Unique Properties
- The design of the twelve zodiac animals interprets the unique culture of China. It is also the sublimation and interpretation of the combination of "zodiac" and "seal script". The characteristics of each zodiac animal are given to the font, making the traditional seal script font more unique, very smart, and full of life meaning. The font is graphical, more distinctive, and easier to remember.
- Dimensions & Packaging
- size：1000mmX1000mm，DPI：72
- Tags
- Font design，Font，Chinese Zodiac
- Production Technology
- The Chinese Zodiac font design is first created with brush and ink on rice paper, then scanned into an electronic version with high precision by a machine, and then processed with mature software technology. The electronic version of the work has very high image quality and can be used for any printing production and promotion.
- Design Challenge
- The Chinese Zodiac is not only created in the form of Chinese calligraphy, but also needs to combine the characteristics of the twelve different zodiac signs with seal script fonts, so that the created fonts are easier to recognize. While appreciating the unique Chinese culture, it will generate interest in it and have a deep memory.
- Project Duration
- The project started in Beijing in February 2020, ended in Beijing in April 2020, and was exhibited on social media in April 2020.
- Operation Flow
- The electronic originals of the twelve zodiac font works are very high-definition electronic documents that can be used in any printing and inkjet printing works.
They can be used for brand logos, cultural propaganda, and symbols of corporate spirit. They can also be used to display and decorate the packaging of daily necessities. They are very versatile and meet all production needs. - Research
- The Chinese zodiac is a unique cultural element of China, representing twelve animals associated with the birth years of Chinese people, and is rich in folklore, forming a kind of pictorial philosophy within the culture. Seal script is an ancient form of Chinese calligraphy, and the design of the zodiac integrates the philosophy of these twelve animals with the seal script style, showcasing a distinctive Chinese cultural graphic creativity.
- Inspiration
- The Chinese zodiac is a unique cultural symbol, representing the twelve animal signs (Rat, Ox, Tiger, Rabbit, Dragon, Snake, Horse, Goat, Monkey, Rooster, Dog, and Pig) associated with the birth years of individuals. Each sign is steeped in rich folklore, embodying a philosophical imagery within folk culture. Chinese calligraphy is a historically rich script. The seal script, an ancient form of Chinese writing, was standardized after the unification of the script under Emperor Qin Shi Huang and boasts a history of at least 3,000 years. This design elevates and interprets the seal script, capturing the essence of Chinese culture by integrating the twelve zodiac signs with the seal script, creating a dynamic, unique, and symbolically rich representation.
- Image Credits
- Graphic Designer Guanglong Chen
- Patents
- National Copyright Administration of China:
Registration number: Guozuodengzi-2022-F-10145612
Copyright owner: Chen Guanglong
Date of creation: April 3, 2020
Registration date: July 20, 2022
Press releases are available in 1 languages.