Tao Ran · CLIENT: China State Construction Hailong Technology Company Limited
Chinese Zodiac Gift Box is a packaging box created for Chinese Zodiac dolls. The zodiac animals are drawn with simple lines instead of traditional illustration methods. Each pattern remains concise and easy to recognize, joining ancient themes with a modern visual language. The outer box is made of 1000g gray board and 128g ice white paper with hot stamping. The inner box is made of 500g gray board and 128g ice white paper with hot stamping and a carved EVA tray. The box is intended as a gift for friends.
Press Kit
- Unique Properties
- Abandoning traditional methods of drawing the "Chinese Zodiac" pattern, adopting the design concept of integrating ancient and modern elements, and exploring the use of simple line forms to draw: achieving each pattern to be concise and recognizable; This not only preserves the connotation of traditional Chinese culture, but also caters to the aesthetic taste of contemporary people; This is the most challenging part of design and also the core of creativity.
- Dimensions & Packaging
- Outer packaging box size: 293mm*253mm*70mm, Inner Packaging box size: 60mm*60mm*70mm
- Tags
- Chinese Zodiac
- Production Technology
- The outer packaging box is made of 1000g gray board, 128g ice white paper, and hot stamping processing technology; The inner packaging box is made of 500g gray board+128g ice white paper+hot stamping+EVA inner tray carving processing technology.
- Design Challenge
- Deeply observing, understanding, and refining the appearance and spiritual connotations of each zodiac sign, using concise lines to express their charm, allowing the audience to gain a new visual experience and gain understanding and resonance from it, is the most difficult part of design execution.
- Project Duration
- The project was commissioned by China State Construction Hailong Technology Company Limited to start in Shenzhen in May 2024, completed in Shenzhen in December 2024, and launched in the Shenzhen market in February 2025.
- Operation Flow
- The zodiac is a part of Chinese traditional culture and the spiritual belief of every Chinese. Through its commercial design, the zodiac is used as a gift for friends.
- Research
- In the process of designing this project, research and thinking were mainly focused on the following three points:
1. How to present creative concepts in the simplest design language
2. How to inject vitality into traditional culture with new design language
3. How to provide a differentiated visual experience for the audience - Inspiration
- This is a packaging box created for the "Chinese Zodiac" doll, therefore the design is based on the "Chinese Zodiac" as the creative origin.
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