Shin Chan · CLIENT: Climate Creative Challenge
Choco Coral emerges as more than just a chocolate; it's a vehicle for environmental education and youth empowerment. By integrating collector's cards featuring coral species and conservation tips, it transforms indulgence into enlightenment. This innovative approach not only educates but also inspires action, cultivating a generation of ocean advocates. Choco Coral exemplifies the transformative power of design to shape behavior and foster sustainability. Recognizing its impact, it deserves accolades on the global stage for its ingenuity and commitment to conservation.
Press Kit
- Unique Properties
- Develop an engaging Chocolate Packaging targeted at the youth, integrating educational content on coral reef conservation to save coastal.
Our goal is to raise awareness and instill a sense of responsibility among young consumers. Through vibrant packaging, we aim to educate children about the vital role coral reefs play in coastal protection. This initiative seeks to sow the seeds of environmental consciousness early, fostering a generation committed to safeguard. - Dimensions & Packaging
- Packaging: 150mm (W) X 246mm (H)
Card: 50mm (W) X 70mm (H)
Poster: A2 - Tags
- Climate Change, Coral Reef, Save Ocean, Educational Packaging, Coastal
- Production Technology
- Overall packaging and paper are recyclable, for plastic we using Mono-material packaging, composed of a single material or fiber.
- Design Challenge
- For majority human, saving planet / coastal might be a very bored or topics don’t care about. To create something interesting, funny and tasteful yet educational product is a challenge.
- Project Duration
- This design are commended at www.climatecreativeschallenge.com at Jan 2024
- Operation Flow
- In a seaside town, Mia and Jake stumbled upon Choco Coral chocolates. Intrigued, they indulged, discovering collector's cards inside, each featuring vibrant corals and conservation tips. Inspired, they collected them all, unlocking an illustration poster. Their journey sparked a community movement, spreading awareness about coral conservation among the young and old alike. With every Choco Coral sold, another guardian of the ocean's coastal wonders was born.
- Research
- My research of this project is based on how coastal change affect our life and how coral reef become an important part to protect the coastal.
- Inspiration
- Imagine a world where every bite of chocolate holds the power to protect our coral reefs. My inspiration idea centers around captivating the attention of the younger generation through the irresistible allure of chocolate and vibrant colors. By packaging coral-shaped chocolates with fun collector's cards inside, we create an interactive and memorable experience that not only satisfies taste buds but also educates and inspires.
Press releases are available in 1 languages.