Cicada Hui is a brand identity designed for an education provider that serves children aged three to fourteen. The logo is based on the basic form of a cicada, an insect that traditionally represents persistence, dreams, determination and good reputation. The open wings of the cicada express the intent to aim high. Yellow, green and blue are used to suggest youth and vitality. The matching sign uses wood as its main structure, with a slim aluminum frame and internal LED tubes. The base plate can be removed for easy maintenance.
Press Kit
- Unique Properties
- "Knowing" means cicada, which has the meaning of eternal life and represents persistence, dream, determination and credit.
The enterprise image design is based on the basic shape of cicada. With open wings, it means to aim high and fly high. With this logo, the design and modeling of "Zhile" is symbolized, and yellow, green and blue symbolize that the enterprise is full of youth and vitality. - Tags
- Education, logo, brand design, cicada, education brand
- Production Technology
- The sign adopts wooden materials as the main structure of the sign. 2mm thick and 35mm wide special all aluminum frame is used around, the sign panel and back plate are stable and regular, and the sign base plate is easy to disassemble and maintain. LED light-emitting tube is used inside.
- Design Challenge
- The difficulty of the project lies in how to integrate the auspicious meaning of knowledge in the tradition into the educational brand and use the design to reflect it.
- Project Duration
- The project starts in Shenzhen in June 2021 and ends in Shenzhen in December 2021.
- Inspiration
- Relying on the community, Zhiliaohui focuses on the quality cultivation education of children aged 3-14.
Relying on Yueshang's years of experience in the education industry, with innovative teaching ideas and modern operation and management mode, children can enjoy one-stop international quality education at home. Develop the brain, inspire intelligence, stimulate children's imagination and creativity, and open up unlimited possibilities for growth.
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