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Press Release

Client Vs Designers Board Game

A' Design Award 2025 Silver Winner in Graphics, Illustration and Visual Communication Design

19 April 2025

Client Vs Designers Board Game by Benny Leung
Client Vs Designers Board Game by Benny Leung
Client Vs Designers Board Game by Benny Leung
Client Vs Designers Board Game by Benny Leung
Client Vs Designers Board Game by Benny Leung

Benny Leung · CLIENT: BLCH Ltd.

Client Vs Designers is a board game for two players, inspired by the adversity between clients and designers. The design draws on the traditional game Animal Chess and adapts its structure into a playful format. Key job positions on each side are illustrated and given different rankings, so the two players can battle and overpower each other. Common points of frustration for each side act as traps. The playing pieces are transparent acrylic cut to shape and screenprinted with illustrations. The board is printed with metallic colors on paper that recalls the original game.

Press Kit

Unique Properties
A board game that is inspired by the adversity between clients & designers. A fun experience that is relatable to all involved. With every experience, it is the foundation of a long-lasting relationship
Dimensions & Packaging
Width 145mm x Length 135mm x Height 10mm
Tags
clientvsdesigner, boardgame, traps, fun, characterillustration, relationship, adversity
Production Technology
The chess pieces use transparent acrylic cut into shape and screenprint the illustration on top. The board game paper uses similar paper that mimics the original animal chess paper for an authentic look. The graphic was printed with Pantone metallic colors.
Design Challenge
Deciding to create multiple character illustration for players to choose and select for the specific job position instead of a fixed look. This creates an extra step before playing the game.
Project Duration
The project started in October 2023 in Hong Kong and finished in December 2023.
Operation Flow
This is a board game for 2 people
Research
The idea originates through the inspiration of Animal Chess. We then take the essential elements from that game and translate it into relevant idea for Client vs Designers.
Inspiration
The concept originated from the game Animal Chest and it is a playful attempt to illustrate that every great relationship starts from a place of adversity. The inspiration comes from some of the key points that might frustrate each side to act as a "trap". The key job positions of each side are chosen and given different rankings to begin the battle and overpower each other.
Image Credits
Image #1 : Benny Leung, Clients vs Designer 2023.

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