Xiaobing Cheng · CLIENT: Cloud Living Room
Cloud Living Room is a corporate logo created for an urban exhibition and reception space in Shenzhen. The mark is centered on the idea of a window, framing a view of the city and its future. The modular form is drawn from the opening movement of windows, and it also recalls the slider components used in technological interactions. The logo is built on the golden ratio and is printed with Pantone spot colors. The design aims to express openness and to connect urban culture with technology.
Press Kit
- Unique Properties
- Cloud Living Room symbolizes a reception space at the pinnacle of the city, serving as a bridge connecting the city and the future, people and space, resources and opportunities. "Cloud" represents height and vision, reflecting the project's strategic position at the city's peak, offering a panoramic perspective of the overall landscape. It aims to create an intelligent and futuristic urban exhibition space, providing a platform for interaction, exchange, and experiential display for citizens,
- Dimensions & Packaging
- Packaging box: 400mm * 330mm * 65mm
- Tags
- Design, logo design, Science and Technology Humanities
- Production Technology
- logo design employs the golden ratio, and the materials are printed using Pantone spot colors.
- Design Challenge
- The challenge of this project lies in how to integrate urban intelligence with culture, using graphical methods to convey the concept of a window, and better incorporate technological interactive actions to create a sense of immersion for people.
- Project Duration
- The project was established in Shenzhen in 2023.
- Operation Flow
- The Cloud Living Room incorporates human-computer interaction devices, allowing audiences to immerse themselves in the city's culture, developmental achievements, and future vision. The modular slider components enable clear and intuitive page-turning operations, facilitating faster transitions between pages.
- Research
- Research Type:This study is interdisciplinary, integrating design aesthetics, brand strategy, and consumer psychology.
- Inspiration
- The Cloud Living Room logo is centered around the concept of a "window," symbolizing the ability to see the beauty and future of the city through this frame. It aims to present the city's culture, developmental achievements, and future vision to the world. The modular design, inspired by the opening form of windows, reflects both the openness and inclusiveness of the space, while also echoing the slider components in technological interactions.
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