Meng Shenhui · CLIENT: Shenzhen Chengmei Culture Communication Co., LTD
Cloud Mountain Type is a typeface inspired by the cloud and fog mountains of Zhang Jiajie and by ancient Chinese landscape painting. The letterforms combine traditional Chinese cloud and mountain imagery with the structure of the Latin alphabet. Each character is hand drawn and then refined with digital image software, and the typeface can be used at variable sizes. Seen very closely, the details take over and the letter becomes hard to recognize, much as the shape of a mountain cannot be seen from its summit.
Press Kit
- Unique Properties
- The Cloud Mountain Type inspired by Zhang Jiajie, the Chinese cloud-fog mountains and ancient Chinese landscape painting. Combined the traditional Chinese clouds landscape with western character. The Chinese saying: You cannot recognize the shape of a mountain when you stand on it. When you stare at the details of the font, you even can’t recognize the letter itself, that is because you have already stand on the cloud-fog mountains.
- Dimensions & Packaging
- Variable size
- Tags
- Eastern culture and Western culture, Abstract and Concrete, Life meaning, Type design, Self-promotion
- Production Technology
- Photoshop, Pixelmator software, Hand drawing
- Design Challenge
- Eastern culture and Western culture, Abstract and Concrete, Full of life meaning
- Project Duration
- The project started in 2016 in Beijing and finished in 2021 in Shenzhen, and was exhibited in New York, Berlin and Seoul.
- Operation Flow
- The Cloud Mountain Type inspired by Zhang Jiajie, the Chinese cloud-fog mountains and ancient Chinese landscape painting. Combined the traditional Chinese clouds landscape with western character.
- Research
- When you stare at the details of the font, you even can’t recognize the letter itself, that is because you have already stand on the cloud-fog mountains.
- Inspiration
- The Cloud Mountain Type inspired by Zhang Jiajie, the Chinese cloud-fog mountains and ancient Chinese landscape painting. Combined the traditional Chinese clouds landscape with western character.
- Image Credits
- Meng Shenhui
Press releases are available in 1 languages.