Arome Agency · CLIENT: Club Hotelier d'Avignon
The visual identity of the Club Hotelier Avignon is inspired by the world famous bridge of Avignon. The logo is composed of a typography associated with a strong symbolism showing the initials of the club in a simple and refined way. The green color used evokes the ecological and natural dimension of the club.
Press Kit
- Unique Properties
- Arome worked on the visual identity of the Club Hotelier of Avignon by taking inspiration from the world famous Pont of Avignon. The agency Arome worked on the typography of the logo to associate it with the bridge and make it a unique and original graphic game. The use of the color green demonstrates the ecological implication of the club concerning its ecological impact.
- Dimensions & Packaging
- Letterhead : A4 vertical
Business cards : 85mm x 55 mm - Tags
- avignon
- Production Technology
- The letterhead and business cards were printed on 100% recycled paper to take into account the ecological issues of our planet and the printing of documents.
- Design Challenge
- The creative challenge was to associate the symbolism of the bridge with the typography of the logo.
- Project Duration
- The project started in March 2020 in Avignon and finished in May 2020.
- Operation Flow
- The bridge of Avignon is known the world over. Working on such a strong symbol to represent the avignon hotels was a real challenge for the team.
- Research
- The architecture of the bridge of Avignon is very special. The bridge is broken but it stays created an exceptional historical monument and symbolic of the city of the popes.
- Inspiration
- The inspiration comes from the unique architecture of the Pont of Avignon. Arome worked around this strong symbolism as a working point of the creation.
- Image Credits
- All pictures : Arome
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