Natasha Mozz · CLIENT: Adidas
Coach the Coaches is a guidebook for a football training program made for players aged 10 to 14. The guidebook was prepared for football trainers so the program can be applied in everyday work. Text-heavy source materials were turned into clear instructions built mainly from infographics. A bold color palette helps navigation between sections, and the length of the plate on the side of each page indicates the subcategory. The football field grid and technical instructions form the base of the visual style.
Press Kit
- Unique Properties
- The guidebook for the training program developed for 10-14 years old footballers. It was created for football trainers so they could implement the training program in their everyday work. The main goal was to transform initial raw text-heavy materials into clear instructions and make navigation through different parts of the book as easy as possible. The solution was to use infographics instead of text and create visual focus on the book structure.
- Project Duration
- The project started in January 2016 and the result was presented at the press conference dedicated to the launch of the "Coach the Coaches" program inOctober 2016
- Inspiration
- The complex structure of the book defined its design. The content was organized into similar blocks of information differ by data and composed on pages like a lego game. Every visual tool was used to help work with the book during the training session: the bold color palette helps to navigate through the sections, the length of the plate on the side of each page indicates the subcategory, etc. The football field grid along with technical instructions serves as underlying base for visual style.
Press releases are available in 1 languages.