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Press Release

Colorfeel Rucksack Kids Backpacks

A' Design Award 2024 Iron Winner in Baby, Kids' and Children's Products Design

16 April 2024

Colorfeel Rucksack Kids Backpacks by Inna Anishchenko - Anni Teriani
Colorfeel Rucksack Kids Backpacks by Inna Anishchenko - Anni Teriani
Colorfeel Rucksack Kids Backpacks by Inna Anishchenko - Anni Teriani
Colorfeel Rucksack Kids Backpacks by Inna Anishchenko - Anni Teriani
Colorfeel Rucksack Kids Backpacks by Inna Anishchenko - Anni Teriani

Inna Anishchenko - Anni Teriani · CLIENT: Anni Teriani

The Colorfeel Rucksacks are designed to evoke emotional reactions through their vibrant patterns. Anni Teriani understands that colours can profoundly impact emotions and creates a product that allows kids to express themselves and their individuality through colour. By bright colours in the backpacks' textile patterns, children can choose a design that resonates with their unique personalities and emotions. Also, they can develop a stronger sense of identity and confidence.

Press Kit

Unique Properties
This project is a part of the branded collection by Anni Teriani. The designer offers kids seven signature patterns for the backpack. And gives children the opportunity to discover their uniqueness through colours.
Dimensions & Packaging
The textile kids' backpack is created from digitally-printed cotton canvas with a thickness of 12 OZ. The size of the product is 260 mm x 260 mm x 70 mm. Seven signature colour patterns.
Tags
Digital design, digital print, cotton canvas, packpack, textile design, textile pattern, print
Production Technology
The design project was realized using software to create signature digital textile patterns. After experimentation with various colourways and textiles, the designer preferred the natural base and use cotton canvas for digital printing. Digital printing techniques reproduced the original colour-pattern combinations. Also, the selected textile base has advantages - density gives a backpack additional rigidity and the correct form product.
Design Challenge
There are several factors to consider when choosing a textile base that can accurately showcase the colours' shadows. Firstly, the material itself plays a significant role. Some fabrics tend to absorb colour, resulting in a duller appearance, while others reflect light, creating a brighter and more vibrant effect. It is crucial to select a material that allows for accurate colour reproduction while maintaining the desired level of shadow definition.
Project Duration
The project started in January 2021 in Dubai and finished in August 2022 in Dubai.
Operation Flow
The backpack's round form with a zipper on the top can be worn by a handle or on the shoulder and back with two adjustable shoulder straps. A small pocket with a push button is on the front of the backpack, and kids can store little diferent things inside. Backpacks can be part of diferent looks and outfits.
Research
Colours are very important for children as a discovery tool of the world and a communication tool which offers a different way of talking about how we feel. Colour is emotional: it is an immediate way in which we experience the world. Colours affect moods. While perceptions of colour are somewhat subjective, some effects have universal meaning. Children have positive reactions to bright colours and negative emotions to dark colours. Children's emotional reactions to colours have prompted a designer to create bright and vibrant colour combinations for the backpack collection.
Inspiration
Psychological studies on colour theory and the link between colours, emotions and feelings inspired the designer to create distinctive textile motifs for children's backpacks. Childhood is a very creative lifetime. The designer believes in each child's uniqueness, creativity and significance. Kids explore the world through feelings and senses. A signature colour combination used for The Colorfeel Rucksack allows children to express themselves and their individuality.
Image Credits
Photographer Andrey Raev, 2022.
Patents
TRADEMARK © 2019-2029 ANNI TERIANI

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