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Press Release

CR Land Runcheng Sales Center

A' Design Award 2023 Silver Winner in Interior Space and Exhibition Design

20 April 2023

CR Land Runcheng Sales Center by Kelly Lin
CR Land Runcheng Sales Center by Kelly Lin
CR Land Runcheng Sales Center by Kelly Lin
CR Land Runcheng Sales Center by Kelly Lin
CR Land Runcheng Sales Center by Kelly Lin

Kelly Lin · CLIENT: China Resources (Holdings) Co., Ltd

CR Land Runcheng is a sales center located in Hefei, China, with an area of 1100 square meters. The interior is based on a composition of dots, lines and planes, avoiding flashy and stereotypical elements. A curved and intertwined art installation in the lobby suggests a wheel of time and space, linking ancient and modern Hefei. Bright crystal lampposts in a cascading arrangement enhance transparency and openness, echoing the modern furniture. The study offers a quiet corner with soft, sculptural curves. Materials include metal, marble, leather, crystal and glaze.

Press Kit

Unique Properties
In this case, the designers have abandoned the flashy and stereotypical elements and returned to the inspirational conception of dot, lines and planes. As a result, China Resources Runcheng Sales Center is endowed with humanistic connotations and high value coordinates of the times by exploring the history, present and looking into the future of Hefei city.
Dimensions & Packaging
Project Area: 1100 square meters
Tags
Kelly Lin, Hefei, Sales Center, Humanity
Production Technology
Metal, marble, luxury stone, leather, crystal, glaze, etc.
Design Challenge
The designer traces the imprint of life, and mixes art, culture and life scenes with aesthetic perception, while expressing the place of spirituality beyond abstraction. By doing so, the unique metropolitan temperament of the sales center is embodied with luxury, ecological harmony, and humanistic art as its hallmarks.
Project Duration
The project is located in Hefei, China and completed in May 2022.
Operation Flow
The art installation in lobby is curved and intertwined, forming a metaphorical wheel of time and space, linking ancient and modern Hefei. The bright crystal lampposts in a cascading display enhance the space's transparency and openness while displaying an aesthetic style that is echoed in modern furniture. As a tranquil corner away from the bustling city, the composition of dots, lines and planes in the study extends the softness of curves, making the space full of sculptural form.
Research
With a two thousand year history and a commitment to embrace scientific research and innovation, Hefei is a crucial political and military hub in China. Here, in all of its elegant splendor, is where China Resources Runcheng Center is located.
Inspiration
What is luxury today? According to the designer, the essence of luxury is not confined to the complexity and magnificence of materials, or the shape of furniture, but ultimately points to the combination of quality and aesthetic spirit. In this case, starting from the experience of life, the designer works to touch the essence and aesthetics of luxury, so as to shape an ideal high-quality urban living in a contemporary and elegant context.
Image Credits
Photographer Mconcept

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