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Press Release

Creaon Toy

A' Design Award 2022 Iron Winner in Baby, Kids' and Children's Products Design

22 April 2022

Creaon Toy by Menglin Tian
Creaon Toy by Menglin Tian
Creaon Toy by Menglin Tian
Creaon Toy by Menglin Tian
Creaon Toy by Menglin Tian

Menglin Tian · CLIENT: Menglin Tian

Creaon focuses on a variety of functional features needs of children aged 1-6 for toys. Children can use Creaon as regular crayons to draw pictures and create different roofs for Creaon cubes during drawing , and combine with their drawings to play pretend games. Creaon can also be used as a balance block for building games. Because it's made from soy wax, Creaon can disappear more environmentally than a regular plastic toy when it's done its job.

Press Kit

Unique Properties
Creaon focuses on the creative, open ending, construction and imagination needs of children aged 1 to 6 for toys. Combine crayons with building blocks. When children draw with Creaon, they create different roofs that can become unique building blocks and play imaginary games with them. It realizes that toys can complete their multiple missions in a certain period of need, can still play after being damaged, and after completing the mission, it is more harmless to disappear than ordinary toys.
Dimensions & Packaging
Width 15mm x Depth 15mm x Height 45mm
Tags
Toy, Childhood, Children, Playful, Sustainable
Production Technology
Soy Wax
Design Challenge
Finding the intersection of versatile toys and environmentally friendly materials with less waste is the most difficult and critical part of the design process. Research has found that toys that stimulate creativity and allow children to use their imagination and build are more suitable for a wider range of children, which means they are less likely to get tired of being thrown away. At the same time, I found that materials like soy wax are more environmentally friendly than plastic, and can continue to play even if broken, even simple DIY repair, unlike plastic toys that are more likely to be thrown away once broken. At the same time, wax toys can be mass-produced just like plastic toys.
Project Duration
The project started in November 2021 in London and finished in January 2022 in London, and was exhibited in online Work in Progress 2022 show in January 2022.
Operation Flow
Children can use them as regular crayons to draw pictures and create different roofs for the Creaon cubes. Children can combine their drawings with these small house-like Creaon cubes to play pretend games. Creaon can also be used as a balance block for building games.
Research
Among children's toys, the top five toys in the home are all made of plastic. However, because children grow up so quickly, their interests and demands for some toys change quickly. These plastic toys that can last a long time become "short life" toys. I started thinking about how to make play more sustainable while meeting the needs of children. I design from two aspects of more functions and more environmentally friendly materials to explore how to make toys last longer and less waste when toys finish their missions.
Inspiration
Among children's toys, the top five toys in the home are all made of plastic. However, because children grow up so quickly, their interests and demands for some toys change quickly. These plastic toys that can last a long time become "short life" toys, which are likely to cause serious environmental problems.
I began to think about how to extend the life of the toy and make it more environmentally friendly to its end.
Image Credits
Image #1: Photographer Menglin Tian, 2022
Image #2: Photographer Menglin Tian, 2022
Image #3: Photographer Menglin Tian, 2022
Image #4: Photographer Menglin Tian, 2022
Image #5: Photographer Menglin Tian, 2022
Patents
Copyrights belong to Menglin Tian, 2022.

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