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Press Release

Createar Brand Design

A' Design Award 2024 Bronze Winner in Graphics, Illustration and Visual Communication Design

21 April 2024

Createar Brand Design by China Shandong Heyday Creative Co Ltd
Createar Brand Design by China Shandong Heyday Creative Co Ltd
Createar Brand Design by China Shandong Heyday Creative Co Ltd
Createar Brand Design by China Shandong Heyday Creative Co Ltd
Createar Brand Design by China Shandong Heyday Creative Co Ltd

China Shandong Heyday Creative Co Ltd · CLIENT: Createar Health Technology (Shenzhen) Co., LTD

Createar is an innovative brand of hearing aids in China. The logo design takes the initial letter C of the brand name as the creative idea. The capital letter C is abstracted as a shape of one hearing aid, and its negative shape is the contour of a lark. The logo was inspired by the lark, conveys the concept of the brand: even hearing impaired person are able to hear the gentle, natural and dynamic sound of a lark. The logo graphic combines the curve of a lark, a hearing aid product and an ear to form the design, which delivers the brand's wish.

Press Kit

Unique Properties
Createar is an innovative brand of hearing aids in China. The logo design takes the initial letter C of the brand name as the creative idea. The capital letter C is abstracted as a shape of one hearing aid, and its negative shape is the contour of a lark.
As a brand identifier, the logo is simple but not simplistic.
Tags
Brand Design, Createar, Logo Design
Production Technology
Widely used in brand communication
Design Challenge
The graphic of the logo skillfully combines the soft curve of a lark, a hearing aid product and an ear, which delivers the brand's philosophy and best wishes to the users.
Project Duration
The project will be completed in Shenzhen in March 2022
Research
Createar focuses on hearing health ecology and is committed to making itself the first brand of hearing health in China. Its brand positioning is a "full life cycle hearing health service" brand.
The logo conveys the philosophy of the brand: even hearing impaired person are able to hear the gentle, natural and dynamic sound of a lark.
The graphic of the logo skillfully combines the soft curve of a lark, a hearing aid product and an ear, which delivers the brand's philosophy and best wishes to the users.
Inspiration
Inspired by the lark, the logo conveys the philosophy of the brand: even hearing impaired person are able to hear the gentle, natural and dynamic sound of a lark.
The graphic of the logo skillfully combines the soft curve of a lark, a hearing aid product and an ear, which delivers the brand's philosophy and best wishes to the users.

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