Wang Zhiqi · CLIENT: WangZhiqi
C'YiShu is a corporate identity created for a studio that combines architectural interior design with piano education. The identity is built around a custom symbol that joins Chinese characters with spatial form. Auxiliary graphics represent the business areas of the studio, which include design, piano, coffee, and furniture. The symbol works as a complete visual system rather than a single logo. Applications include notebooks, business cards, envelopes, cloth bags, and brooches, made with silver printing, white hot stamping, specialty paper, and metal laser cutting.
Press Kit
- Unique Properties
- Designer have finished the customization of the unique symbol for project, and by filling in the auxiliary graphics representing multiple business forms, the logo is an overall and systematic visual symbol instead of a simple logo. A variety of graphics accomplish the production of a rich, complete and unique brand system, easy to to remember and spread.
- Dimensions & Packaging
- Notepads82mmx190mm, notebooks105mmx148mm, sketch book210mmx297mm, business cards50mmx90mm/50mmx50mm, cards, cloth bags340mmx410mm ，envelope100mmx200mm，File pocket180mmx250mm，Work card70mmx10mm，Brooch20mmx22mm
- Tags
- visual communication design
- Production Technology
- Printing silver Hot stamping white Specialty paper Metal laser Hollowing
- Design Challenge
- Find the appropriate design language to reflect the connotation of the industry and brand
- Project Duration
- The project started in November 2018 in Xi'an and finished in March 2019 in Xi'an, and was won Golden Pin Design Award 2019
- Operation Flow
- Designer have been weighing the use of different graphics to represent corresponding business forms, making repeated trials on the use of stripes of various thickness and gradient, and trying to obtain the effect of detail control as desired.
- Research
- The logo combines Chinese characters with spatial form skillfully, and impresses the audience in the communication process through its diversified design of the unique symbols.
- Inspiration
- Dominated by architectural interior design, it combines piano education with the concepts of "Chi" and Sense of Space, aiming to build itself into a studio of diverse spaces for design, piano, coffee, and furniture.
Press releases are available in 1 languages.