Pablo Prada Granada · CLIENT: Construcciónes y Pavimentos
Cyp approached the studio seeking a novel graphic identity alternative that would refresh their brand's appearance, establishing a more personalized yet distinctive identity that reflected their new presence and approach in their industry. The end design represents the company's primary service and product offerings while conveying a sense of security and reliability. The concept is influenced by the principles of Yin-Yang, which represent the interplay of opposing forces, and captures the duality of Cyp's main product lines, which simultaneously balance and complement each other.
Press Kit
- Unique Properties
- CyP's - Construcciones y Pavimentos (Constructions and Pavements) brand design features several distinctive design elements:
A creative use of perspective and symmetry, with a dashed line separating both sides, suggesting transformation and duality. An isometric architectural style that implies construction and building elements, with chevron-like patterns representing volumetric structures and pavement patterns encompassing the company's activity and service offering. - Dimensions & Packaging
- Brand design source files are vector images, which allow the resizing of images without losing quality, or pixelation.
- Tags
- Balance, Duality, Transformation, Movement, Interdependence, Complementary Forces
- Production Technology
- Adobe Illustrator, Adobe Fresco, iPad Pro 12", Apple Mac Book Pro
- Design Challenge
- Finding a balance between the two main components of the visual identity of the logo, while trying to keep it modern, clean, and not cumbersome.
- Project Duration
- Project started in Bogota, on April of 2024, and was published officially in June 2024
- Operation Flow
- Brand was designed to be used in various formats. It has multiple versions that make ir flexible enough to be used various mediums and applications to be properly showcased.
- Research
- A discovery brief questionnaire was delivered to the client, which allowed us to understand the company's values and characteristics, as well as what they wanted to convey. Once this information was discussed and analyzed between parties, we delivered various design alternatives. These designs were filtered and modified until reaching a final version that the client felt correctly represented what they were looking to achieve for their brand.
- Inspiration
- Our intent was to represent graphically the company's main service and product offerings, while conveying security and reliability. The name of the company reflects the duality of its main product lines, which at the same time balance and complement each other. We drove inspiration in balanced duality; in the co-existing of these two elements in making the company whole. We found inspiration in duality and balance, complementary forces, interdependence, and transformation; relating to Yin-Yang.
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