Liying Wang · CLIENT: Academy of Art University
The goal is to design sophisticated conference materials that align with the theme of the year. At times design seems to be a maze, as designers' journey along its tortuous pathways leads to wrong turns, dead ends, and unknown destinations. Liying Wang tries to utilize the maze as a symbol of the design process and its complexities while visualizing the design and creativity process to evoke similar emotions from the audience.
Press Kit
- Unique Properties
- Design the conference materials for an existing conference. Create a sophisticated visual concept that matches the feel of the theme of the year. The goal is to demonstrate the ability to integrate conceptual ideas and visual design skills.
- Dimensions & Packaging
- Poster: 18 in x 24 in, Program: 13 in x 19 in
- Tags
- Conference Materials, Visual Communication, Poster, Program, Website, conference signage
- Production Technology
- Adobe Photoshop, Adobe Illustrator, Adobe InDesign
- Design Challenge
- How can creating a novel visual system for the conference cater to the needs and interests of the majority of attendees, while simultaneously aiding the organization in increasing attendance and achieving its mission of enhancing awareness of visual communication? Additionally, how can the process of design and creativity be visually depicted to evoke comparable emotions and responses from the intended audience? I keep asking myself those questions and thinking about what symbol or element can build connections and evoke the audience's similar feelings.
- Project Duration
- The project started in September 2018 and finished in December 2018 in San Francisco.
- Operation Flow
- Various deliverables were developed for the conference, including a promotion poster, program, website, application, name badge, and conference signage.
- Research
- Designthinkers is an annual conference with a mission to gather diverse perspectives to explore the process of design and creativity. The theme for 2018 is Speak The Truth. The whole design process is like an unknown journey, like a maze. We don't know what will happen at the next intersection. Designers like those little magenta dots, going on the road of our own choice.
- Inspiration
- Design is like a maze, with unpredictable twists and turns, where each decision can make or break a project. To capture this, I created a visual representation of the design process as a maze, symbolizing the confusion and challenges designers face, with every decision leading to a different outcome. It encourages pushing boundaries and finding innovative solutions while celebrating the creative process and its rewarding challenges. The design guides us through the maze, highlighting the endless possibilities that come with our work.
- Image Credits
- Image #1: Creator Liying Wang
Image #2: Creator Liying Wang
Image #3: Creator Liying Wang
Image #4: Creator Liying Wang
Image #5: Creator Liying Wang
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