Jiabo Lu and Kun Luo · CLIENT: Shenzhen Qianhai Phecda Creative Design Co., Ltd.
Diaoyutai is a packaging design created for a high-end Chinese liquor. The dragon pattern, which represented the highest imperial image in ancient China, is used as the main decorative element. The bottle cap is richly detailed, and its square form recalls the jade seal that symbolized imperial power. The bottle itself remains very simple. The contrast between rich ornament and plain surfaces creates a solemn visual image with a distinct Chinese character. The outer box is made of recyclable paper, and the bottle is made of traditional Chinese ceramic.
Press Kit
- Unique Properties
- This is a high-end Chinese wine. His name originated in ancient China. designer chose the Dragon pattern that represents the highest image of ancient China as the main element in the design. design uses a contrast between traditional and simple. In this way, the cap design is extremely full, and the bottle design is very simple. This contrast method shows a very solemn visual image, and has a unique Chinese style, which is more suitable for the drinking occasion of the product.
- Dimensions & Packaging
- Width 145mm x Depth 115mm x Height 285mm
- Tags
- liquor, package, wine, Spirits, beverage, Graphics
- Production Technology
- The outer box of this package is made of recyclable paper material, while the bottle is made of traditional Chinese ceramic material. It is environmentally friendly, beautiful and durable.
- Design Challenge
- The texture of wine bottle cap material is the most difficult part of the whole design project. Finally, the designer presents the most special bottle cap in the whole design through various relief details by choosing the process of opening the mould.
- Project Duration
- The project started in July 2017 in Beijing and finished in March 2018 in Shenzhen, and received the If Packaging Design Award in Germany in January 2019.
- Operation Flow
- After determining the key points of the design, the designer first determines the initial design model by drawing simple sketches. On the basis of the sketches, the designer continues to deepen. The designer draws the graphics by using computer vector software, and then refines and deepens the graphics through process planning.
- Research
- What kind of graphics can represent the traditional Chinese imperial temperament? How to better embody the traditional Chinese royal style is a problem for designers. Searching for answers in various ancient palace buildings, and collecting various data and pictures, we can draw the conclusion that dragon pattern, auspicious moire pattern and list are the three most direct and effective elements to reflect the traditional Chinese imperial temperament.
- Inspiration
- Dragon is the ancient Chinese royal supreme graphic symbol, its image is mostly strong publicity, how to integrate the chinese ancient royal lowkey introverted temperament, is the most fundamental thinking motive for this design. So the use of the traditional and simple method of comparison, so that the product is simple and orderly.
- Image Credits
- Designer Jiabo Lu,Diaoyutai,2017
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