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Press Release

Dowell Insight Sales Center

A' Design Award 2020 Silver Winner in Interior Space and Exhibition Design

23 April 2020

Dowell Insight Sales Center by Yi Tonghua
Dowell Insight Sales Center by Yi Tonghua
Dowell Insight Sales Center by Yi Tonghua
Dowell Insight Sales Center by Yi Tonghua
Dowell Insight Sales Center by Yi Tonghua

Yi Tonghua · CLIENT: Zest Art

Dowell Insight is a sales center that combines classical British style with modern design under the theme of Afternoon Tea in Kensington. The red brick facade draws on British red brick buildings, and soft furnishings in the same color decorate the interior. The symmetrical lobby uses arranged lighting matrixes to outline the image of the Union Flag. An arched partition separates the negotiation area, where red chairs, a black couch and a golden tea table form a relaxing space for conversation. The project covers 1300 square meters.

Press Kit

Unique Properties
The sales center is a mixed space of classical British style and modern fashion style under the theme of Afternoon Tea in Kensington.
Dimensions & Packaging
Project Area: 1300 square meters
Tags
Zest Art, Yi Tonghua, Dowell Insight, classical British style
Production Technology
The lobby is decorated in symmetrical style with carefully-arranged lighting matrixes to outline the image of the Union Flag. The negotiation area is separated from the lobby by an arched European-style partition. A black iron rack, red chairs and a black couch enclose a golden tea table, creating a comfortable and relaxing space for communication; the sweet magnolias, the antique clock and the fountain sculpture are all elaborate details to highlight British romance.
Design Challenge
In the process of design, these two parties have kept the same idea: based on the requirements of the users, the design should integrate architecture, interior, art and culture to create an interesting lifestyle and a warm community, which will realize the dream for high-quality life.
Project Duration
Project Area: Guiyang, China
Completion Date: March,2019
Operation Flow
The designer has simplified the complicated style of traditional European architecture, only to keep the classical outline and circular arch. Modern design skills are combined with historical symbols, presenting a more fresh and distinctive British atmosphere within the classical and elegant structure.
Research
Good space experience is not only to show the present but also to reflect the past and reveal the future. Therefore, whether the functions of a space are flexible and sustainable as time passes by is what the real estate group and the design studio are thinking about and exploring for.
Inspiration
Drawing inspirations from red brick buildings of British style, the designer has integrated the architectural elements with his own understanding of art, creating a red brick facade. In addidtion, soft furnishings of the same color are used to decorate the interior space.
Image Credits
Photography: MENDO WONG

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