Fanny De Bray · CLIENT: Made For You
Dreamquark is an illustrated commercial brochure created for a technology company. The brochure measures 210 by 297 millimetres and explains the added value of the company in a clear way. The graphic style is inspired by the existing logo and is playful without being too minimalist. Illustrations and screenshots show the ease of use of Brain, an artificial intelligence solution. The brochure also presents the technical expertise of the company teams. The aim is to give a better understanding of the company activities.
Press Kit
- Unique Properties
- After strengthening Dreamquark’s positioning strategy by carrying out a market analysis and developing a brand platform, the team created an illustrated brochure in order to provide a better understanding of the startup’s added value. Inspired by the existing logo, the graphic style is fun without being too minimalistic, to highlight Brain’s which is an AI, ease of use, and Dreamquark’s technical expertise.
- Dimensions & Packaging
- Brochure: 210 mm x 297 mm
- Tags
- fun, illustration, graphic design, startup, brochure
- Production Technology
- Brochure
- Design Challenge
- Give a better understanding of company activities.
- Project Duration
- The project started in March 2020 in Torino and finished in June 2020.
- Operation Flow
- As a rapidly growing company Dreamquark now wants to go further with new communication tools which better convert the benefits of its solutions. After strengthening Dreamquark’s positioning strategy by carrying out a market analysis and developing a brand platform the team created an illustrated brochure in order to provide a better understanding the startup’s added value.
- Research
- Several research have been conducted to create this design:
- Brand platform with the company direction: What is the mission? What are the USP? Who is the target?
- Moodboard of images and emotions that need to be associated with the brand (with the company direction) - Inspiration
- The graphics of the commercial brochure for Dreamquark are directly inspired by the existing logo which is playful without being too minimalist.
- Image Credits
- Illustrator: Anna Cesa
- Patents
- Copyright Made for you
Press releases are available in 1 languages.