Angela Spindler · CLIENT: Depot
Depot was tasked with creating a supplement packaging design that embody the cutting-edge nature of this groundbreaking cellular support product. The packaging design solution redefines health as dynamic and vibrant. Gone are the days of viewing health and wellness as static; instead, we welcome a future where vitality knows no limits. The packaging commands energy and impact, departing from convention with its bold colour scheme and graphic representations of cellular forms. With a strong shelf presence and standout appeal, this packaging design ensures the product commands attention.
Press Kit
- Unique Properties
- We were tasked to create supplement packaging design to embody the cutting-edge nature of this groundbreaking cellular support product.
- Dimensions & Packaging
- The boxes have modular considerations and are designed specifically to meet the retailer environment, maximising visibility on the shelf while ensuring a full suite of products is visible in the limited allocation.
- Tags
- Packaging Design, Supplemnt Packaging Design, Branding & Packaging Design, Supplement Packaging Design, Branding & Packaging Design, Vitamin Packaging Design, Wellness Packaging Design, Longevity Packaging Design
- Production Technology
- The Cartons are printed using x2 unique spot colours per variant with spot UV varnish.
- Design Challenge
- There were no real barriers to the creative process, the only constraint was a production timeline.
- Project Duration
- 6 months, Sydney Australia
- Research
- The design system for this supplement range is rooted in cellular structures, reflecting the product’s core function—supporting cell longevity. Inspired by the microscopic world, the visual identity is both precise and organic, capturing the essence of scientific innovation in a way that feels dynamic and modern.
To break away from the sea of white that dominates the supplement category, we introduced a bold, bright colour palette. This injection of vibrancy signals vitality, reinforcing the brand’s promise of energy and renewal. The colours are carefully selected to create impact while maintaining clarity, ensuring strong shelf presence and easy differentiation across SKUs.
Typography plays a crucial role in the design, balancing structure with clarity. A compact, linear type system was developed to guide the eye effortlessly across key information. The result is a visual hierarchy that is clear, modern, and highly legible—ensuring that product benefits and details are easily digestible at a glance.
To further streamline communication, we developed a suite of graphic symbols that act as a visual shorthand for product benefits. These icons distil complex health claims into simple, intuitive markers, allowing consumers to quickly understand the function of each supplement. The interplay of structured typography, vibrant colour, and graphic symbols creates a system that is both strong and simple—an approach that stands out in the category while reinforcing the brand’s scientific yet accessible positioning. - Inspiration
- In a world where ageing was once viewed as a risk, elivity transforms it into an opportunity for a dynamic celebration of life.
Our packaging design solution redefines health as dynamic and vibrant. Gone are the days of viewing health and wellness as static; instead, we welcome a future where vitality knows no limits. Our sustainable packaging commands energy and impact, departing from convention with its bold colour scheme and graphic representations of cellular forms.
Press releases are available in 1 languages.