Dmitrii Lagunov · CLIENT: Encontech B.V.
It is a company project dedicated to new energy-saving technologies. The design inspiration was drawn from energy transformation, reflected in the animation and simplicity of the interface. The one-page website contains information about the two main developments, application areas, and key clients. The project's uniqueness lies in the visual image illustrating the energy transformation. Brevity and clarity are the main principles of design. This project is a vivid example of the combination of innovation and design.
Press Kit
- Unique Properties
- Encontech is an energy conversion science and manufacturing company with a mission to provide efficient resource utilization and energy conservation for a sustainable future.
- Tags
- energy, Sustainability, Environmental Responsibility, carbon emissions, technology, engines
- Production Technology
- The project focused on the following research areas: stakeholder interviews, competitor analysis, focus groups, etc. We used the following tools: Trello, Miro, Design with Flow Description, web and CJM (customer journey map) in Figma, illustrations and icons in Illustrator, and a structure for events analytics in Google Sheets.
- Design Challenge
- Find a suitable visual image or metaphor to illustrate the transformation of energy from one form to another.
- Project Duration
- The project started in August 2023 in Tbilisi, Georgia and finished in October 2023
- Operation Flow
- At its core, this is a one-page website that briefly describes the two main technological developments of the company, areas of application, and main customers. Users can find more information on the developments themselves, successful cases from recent years, and the latest company news.
- Research
- Interviews with Stakeholders: To better understand business goals and the target audience for the product.
Focus Group: Firstly, it was crucial to identify the main criteria for selecting high-tech partners for future developments, as well as who makes these decisions, such as the chief engineer or the CEO. Additionally, it was essential to understand the problems faced by the target audience.
Other Research: Interviews, feedback from customers, a travel map, data from various sources such as search engines, analytics, and more. - Inspiration
- Explain in simple terms the benefits of using new energy-saving technologies. The transformation of energy is reflected in the animation. When it comes to the design of the user interface, simplicity and clarity were taken as the main guiding principles. The main metaphor used is the transformation of energy from one form to another.
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