Sha Feng and Jiayi Lu · CLIENT: Eternal Moon
Eternal Moon is a gift box designed for mooncakes. The packaging presents the Mid-Autumn theme from a broad perspective, setting aside traditional legends and focusing on the eternity of the moon and the shared destiny of people. The artwork shows the moon in eight settings: fire, flowers, stones, clouds, the sea, the wind, the mountains and the forest. Spot color printing and hot stamping are used. The outer box measures 335 by 75 by 195 millimeters and holds smaller mooncake boxes of 70 by 70 by 35 millimeters.
Press Kit
- Unique Properties
- "Eternal Moon" 2023 Mid-Autumn Art Gift Box. We chose to talk about an ancient proposition from another perspective, no longer using Chang'e flying to the moon as the background, nor the moon rabbit pounding medicine, but standing in the context of the post-epidemic era, from a more grand and broad standpoint, we discussed the community of human destiny and the eternity of the moon.
- Dimensions & Packaging
- Gift Box Length 335mm x Width 75mm x Height 195mm，Mooncake Box Length 70mm x Width 70mm x Height 35mm.
- Tags
- Branding, Packaging, Eternal Moon
- Production Technology
- The printing technologies we use are spot color printing and hot stamping process.
- Design Challenge
- The challenge of packaging design lies in how to cleverly integrate the moon with natural elements such as wind, fire, and clouds, and construct a harmonious and symbiotic natural community through design. This creative process is extremely complex and challenging, and tests the designer's deep understanding of natural aesthetics and innovative expression capabilities.
- Project Duration
- The project started in June 2023 in Suzhou, China and finished in August 2024 in Suzhou, China.
- Operation Flow
- With unique design perspective and exquisite craftsmanship as its core, the packaging is committed to using cutting-edge design concepts, subverting traditions, and carefully reshaping a mooncake brand that fits the aesthetics and needs of consumers in the new era.
- Inspiration
- The inspiration for the packaging comes from the energy balance between the moon and 8 different fields on the earth, which are divided into the moon in fire, the moon in flowers, the moon in stones, the moon in clouds, the moon in the sea, the moon in the wind, the moon in the mountains, and the moon in the forest. Share a box of food with worthy people, treasure a theme painting together, or convey a bit of friendship to others, and put an end to the barriers of the past three years.
- Image Credits
- Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2024.
- Patents
- Copyrights belong to Suzhou SoFeng Design Co.,Ltd., 2023.
Press releases are available in 1 languages.