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Press Release

Exeed Es Electric Vehicle

A' Design Award 2024 Platinum Winner in Car and Land Based Motor Vehicles Design

14 April 2024

Exeed Es Electric Vehicle by Chery Automobile Co., Ltd.
Exeed Es Electric Vehicle by Chery Automobile Co., Ltd.
Exeed Es Electric Vehicle by Chery Automobile Co., Ltd.
Exeed Es Electric Vehicle by Chery Automobile Co., Ltd.
Exeed Es Electric Vehicle by Chery Automobile Co., Ltd.

Chery Automobile Co., Ltd. · CLIENT: Exeed

Exeed Es is an electric vehicle designed for comfortable driving and riding. The exterior takes inspiration from the motion of wind, with a wide front face, a low chassis and a streamlined waistline. Such forms help achieve a drag coefficient of 0.205 and acceleration from 0 to 100 kilometres per hour in 3.7 seconds. The interior lines resemble flowing water. Ambience lights with 256 colours run along both sides and across the centre console, and can change with music. Materials include bio based polycarbonate, crystal panels and natural linen fibre seat backs.

Press Kit

Unique Properties
Exeed Es is a new exploration of Exeed in the field of electric vehiclEs, aiming to offer users a comfortable experience, from cabin space, life space, and to mental space. Considering the demands of users for a more comfortable experience and their aEsthetic preferencEs for lEss is more, Exeed Es draws inspiration from the motion of wind and the flowing of water while also focusing on scientific dEsign, conveying a lifEstyle advocated by Exeed, namely rooted in nature, devoted to comfort.
Dimensions & Packaging
product dimensions, 4945 mm x 1978 mm x 1480 mm
Tags
electric vehicle, comfortable drive and ride, aEsthetics of wind motion, melody of flowing water, smart cabin
Production Technology
bio based PC, DURABIO transparent bio based decorative strips for ambience lights, crystal decorative panels, double layer coating roof, natural linen fiber seat back, physical vapor deposition technology, electroplating technology, INS technology
Design Challenge
The challenge liEs in how to balance aEsthetics and functionality. The wide butterfly front face, low chassis, slick slender fast back style and streamlined waistline like butterfly wings, all dEsigned based on bionics, make Exeed Es like a nimble butterfly. Thanks to the dEsigns, the vehicle boasts an amazing ultralow Cd of 0.205, comparable to that of supercars, and can accelerate from 0 to 100km/h in just 3.7s, to show the idea of aEsthetics of wind motion and achieve elegance and dynamism.
Project Duration
The project was launched in China in the fourth quarter of 2023.
Operation Flow
The ultralow Cd, powerful engine and shock absorption system ensure high driving performance. The interior linEs rEsemble flowing water. The ambience lights with 256 colors are scattered along both sidEs and extend across the center console in a strip for an embracing effect, which can dynamically change according to music for a rich play of light and shadow. The space availability of 70.2 percent, smart seats, good audio and visual dEsign, etc. enable an immersive, comfortable experience.
Research
As environmental awarenEss risEs and the government extends policy support for new energy vehiclEs, the electric vehicle market in China is undergoing significant transformation. Yet, with the rapid expansion of the market, electric vehiclEs are largely homogeneous in terms of aEsthetics and functionality. Drawing inspiration from nature and blending art with technology, Exeed Es is a product with distinctive identity and excellent performance, injecting new vitality into the entire industry.
Inspiration
Exeed Es inspired by the motion of wind and the flowing of water aims to bring users visual and spiritual refrEshment. The dEsign team, centred on aEsthetics of wind motion and melody of flowing water, has creatEs unparalleled comfortable dEsign in interior and exterior through ultralow Cd, low NVH, and spacious space. The enhanced driving experience and smart riding experience allow users to immerse themselvEs in the world of Exeed Es.

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