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Press Release

Family Maison Sales Center

A' Design Award 2021 Gold Winner in Interior Space and Exhibition Design

23 April 2021

Family Maison Sales Center by Bill Xiong
Family Maison Sales Center by Bill Xiong
Family Maison Sales Center by Bill Xiong
Family Maison Sales Center by Bill Xiong
Family Maison Sales Center by Bill Xiong

Bill Xiong · CLIENT: DaJa

Family Maison is a sales center located in the Pilot Free Trade Zone of Fengxian District, Shanghai. The interior covers 987 square meters and was completed in December 2020. The design applies the folding, cutting and deconstruction of geometric forms. Lines are minimal and continuous, and they spread through the space to form surfaces. A sculptural suspended ceiling is placed above the sand table area. Bronze and stone carvings and a large art installation are used. The intent is a futuristic, artistic and experimental exhibition space.

Press Kit

Unique Properties
The project is located in the Shanghai Pilot Free Trade Zone, a rapidly developing new area in the southeast of Shanghai. The designer used cutting-edge modern design ideas, extracted the city's technological sense attributes, and carried out a brand-new deconstruction and reorganization of the interior space, breaking the shackles of the exhibition space. Create a futuristic, artistic and experimental exhibition space.
Dimensions & Packaging
987 square meters
Tags
Sales Center, Interior, Modern
Production Technology
Large-scale art installation, bronze and stone carvings.
Design Challenge
The suspended ceiling above the sand table is a technical problem. It combines modern craftsmanship. Its shape is a re-deconstruction and reconstruction of the building. The final result has a sense of science fiction and shock.
Project Duration
The project is located in the Free Trade Pilot Zone in Fengxian District, Shanghai. It will be completed and put into use in December 2020.
Operation Flow
In the negotiation area, the points and lines gradually converge and relax, forming a surface in the space. The surface and light together constitute a flowing space, thus creating a unique artistic beauty and a harmonious space atmosphere.
Research
The designer radiates from a point in the space to inject life into the generation of points, lines and surfaces. The lines are minimal and powerful, spreading continuously, as if they are spontaneous life organizations. Together with the sculptures with oriental Zen, the reality and illusion in the space constantly interact and iterate, stimulating the perception and thinking of the viewer.
Inspiration
The folding, cutting, and deconstruction of geometric figures...Integrate contemporary architectural design language. Through the switching of materials and lines, the levels are progressive, creating a space atmosphere with a sense of science fiction. The suspended ceiling presents a sculptural outline to subvert the stereotypes, and the lines are minimal and powerful, creating an environment full of dynamic lines without edges and corners.
Image Credits
All Images : Photographer Zheng Yan, 2020.

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