SIG Design · CLIENT: Nayuki
The fantasy factory with on-site baking as the core selling point, integrates tea, retail, IP gifts, and bar sectors to create a multi-functional factory store. The design concept FTY was extracted from Factory. F stands for Fair. For large flow of people and rich product categories, the space was planed in the way of a market. T stands for Time. The color of the shop is extracted from the color changes of the sky, implying time changes of a day. Y refers to You (customers). The different You in the mirror is extended to the multi-dimensional interactive device.
Press Kit
- Unique Properties
- The fantasy factory of Nayuki is located in Shenzhen, With on-site baking as the core selling point, it integrates tea, retail, IP gifts, and bar sectors to create a multi-functional factory store that provides baking, leisure, tasting, and experience.
- Dimensions & Packaging
- Project area is 1100m²
- Tags
- multifunctional space, factory store, retail, fair, baking
- Production Technology
- Many market research was carried out about target market and similar retail stores.
- Design Challenge
- a.The manufacture and installation of the Bar ceiling.
b.How to integrate different functional areas (baking, tea, bar, retail, gift area) in the design and show them in the full-time business model. - Project Duration
- The project started in May 2019 in Shenzhen and finished in November 2019 in Shenzhen.
- Research
- Type of Research: Market research
Research Objectives: different types of factory store, retail store
Methodology: desktop survey , site visit
Insights: since there are many traits of the brand, we choose 4 traits: rich product categories, big area, full time period, large flow of people to present. - Inspiration
- The idea FTY was extracted from factory. F stands for Fair. For large flow of people and rich product categories, the space was planned in the way of a market.T stands for Time. Inspired by the SKY series of photography by ERIC CAHAN, the color is extracted from the color changes of the sky, implying time changes of a day. Y refers to You (customers). To emphasize the relationship between customers and Nayuki Space. Different You in the mirror is extended to the multi-dimensional interactive device.
- Image Credits
- Image#1-Image#5 photographer: Nayuki, 2019
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