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Press Release

Feili Yundi Sales Center

A' Design Award 2020 Gold Winner in Interior Space and Exhibition Design

23 April 2020

Feili Yundi Sales Center by Puhui Design
Feili Yundi Sales Center by Puhui Design
Feili Yundi Sales Center by Puhui Design
Feili Yundi Sales Center by Puhui Design
Feili Yundi Sales Center by Puhui Design

Puhui Design · CLIENT: Puhui Design

Feili Yundi is a sales center located next to Tianjin Lake in Taicang, China. The three-story building stands on sloping land and is planned to serve later as a community activity center. The interior follows a green concept, so the function of the space was changed without any demolition. A long-span structure and a continuous arc blur the relation between the floors and increase the sense of layering. Art paint and colored terrazzo cover the curved surfaces. Abstract elements give the sales center a calm and open character.

Press Kit

Unique Properties
The design takes full advantage of the large-spanned modern structure and the endless loop of arc to fuzz the floor relations visually and to promote the space layering and memory point. The coherent shape is the core of space, in which the spatial experience and functional demands are integrated to create a unique and high-quality space.
Dimensions & Packaging
Through infinite loop of space, the design use abstract elements to give people the best pace experience. The long-span structure blurred the overlapping space relationship, and the possibility of space symbolizes the infinite change and infinite hope in life.
Tags
sales center, interior, modern, curved, environment protection
Production Technology
The main materials used in this project are art paint and colored terrazzo. The material choices throughout the sales center are made with the curved surface shape and their artistic and spatial atmosphere.
Design Challenge
The challenges of the project are how to break through the traditional sales space in the limited space and how to deal with the relationship between the height and void structure. The designers took advantage of long-span structures to blur the connection of floors, thus achieving the desired effect to a certain extent. The main challenge in construction lies in the production of shaped metal. Through continuous research and development on-site, new construction process is finally determined to achieve the current effect.
Project Duration
The project was designed in January 2019, and finished in July 2019 in Taicang, Jiangsu, China.
Operation Flow
Based on the modern architectural style of the sales office, the interior is designed to create a high-quality and contextual experience. The designer jumped out of the traditional style and created a new experience in the space structure. Through careful placement of art installations, the designer followed the clear flow of space and used materials and colors to build an immersive environmentalism experience pavilion. The project is a return to truth and a benefit Journey.
Research
Located next to Tianjin Lake in Taicang City, the project is a three-story building on a sloping land. It was used as a sales center in the early stage and a community activity center in the future. Following the design concept of green and environmental protection, the function of space has been changed without any demolition. Different from typical sales office, it has more aesthetic meaning and living phylisophy.
Inspiration
Inspired by the infinite possibilities of life, the sales center adopts limited abstract elements to express the infinite longing and possibilities in the future.

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