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Press Release

Fila Kids Amore Kid Shoes

A' Design Award 2025 Silver Winner in Baby, Kids' and Children's Products Design

18 April 2025

Fila Kids Amore Kid Shoes by Boson Zhang, Mingyan He and Chunhe Jin
Fila Kids Amore Kid Shoes by Boson Zhang, Mingyan He and Chunhe Jin
Fila Kids Amore Kid Shoes by Boson Zhang, Mingyan He and Chunhe Jin
Fila Kids Amore Kid Shoes by Boson Zhang, Mingyan He and Chunhe Jin
Fila Kids Amore Kid Shoes by Boson Zhang, Mingyan He and Chunhe Jin

Boson Zhang, Mingyan He and Chunhe Jin · CLIENT: Fila Sports Co., Ltd.

Fila Kids Amore is a shoe designed for children. The design is inspired by the idea of a loving embrace, and the two straps form a heart shape when placed together. A dual layer sole supports comfort and movement. The soft TPU midsole follows the arch of the foot, while the ultra thin rubber outsole adds stability. Tempur material improves cushioning, fit and shock absorption. Breathable biodegradable materials and an antibacterial lining help keep feet dry. Adjustable straps let children fasten the shoes without help, and the upper is easy to clean.

Press Kit

Unique Properties
The FILA Kids Amore shoe prioritizes comfort and functionality with its dual-layer sole structure. A soft TPU midsole contours to the arch for a barefoot-like feel, while the ultra-thin rubber outsole provides stability and natural walking support. The innovative TEMPUR material enhances pressure absorption, fit, and shock resistance, ensuring a comfortable, adaptive experience.
Dimensions & Packaging
Main material: mesh/rubber/TPU
Tags
Children’s shoes, ergonomic design, sustainable materials, foot development, comfort, support, eco-friendly
Production Technology
Utilizes high-performance biodegradable fibers, low-elasticity eco-friendly Lycra, and antibacterial inner linings for a breathable, moisture-wicking experience. The outer rubber outsole enhances durability, while TEMPUR material ensures optimal foot support. Thoughtful design elements such as flexible grooves, toe protection, and adjustable Velcro straps enhance usability, while eco-friendly materials promote sustainability.
Design Challenge
The challenge was to balance aesthetics, functionality, and sustainability while ensuring optimal foot support. The use of TEMPUR material in children’s footwear required careful adaptation to maintain flexibility and breathability. Additionally, integrating eco-friendly components while maintaining durability and ease of maintenance was a key focus in the design process.
Project Duration
The project started in September 2024 in China and finished in January 2025 in China.
Operation Flow
The FILA KIDS AMORE shoes are designed to offer children a seamless and comfortable wearing experience, ensuring effortless interaction with every step. The wide collar opening allows kids to easily slip their feet in, even for those with chubbier feet. The broad Velcro straps can be adjusted for a secure and customized fit, helping children fasten their shoes independently. The soft, breathable materials keep their feet dry and comfortable throughout the day, while the flexible sole grooves support natural walking movements. The wrap-around fastener ensures a snug fit that won’t slip off, giving parents peace of mind. Additionally, the easy-to-clean upper allows parents to maintain the shoes effortlessly, keeping them fresh even after active play. Whether walking, running, or exploring, the shoes provide stable support and protection, allowing children to move freely and comfortably.
Research
The design integrates ergonomic principles to support children's natural walking development. The sole structure follows the foot’s natural movement, while stable support elements enhance durability and safety. Certified materials ensure high performance, breathability, and antibacterial properties, providing both parents and children with a secure and comfortable wearing experience.
Inspiration
Inspired by the concept of "A Loving Embrace," the design reflects the care and affection parents provide for their children. The heart-shaped straps symbolize warmth and connection, while the playful yet iconic FILA color scheme enhances the emotional and visual appeal.

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