Min Huei Lu · CLIENT: Academy of Art University
The designer aims to display a visual concept that demonstrates a conceptual and typographical system. Thus composition consists of a specific vocabulary, accurate measurements, and central specifications that the designer has taken into fine consideration. Also, the designer has aimed to establish a clear Typographic hierarchy to establish and move the order in which the audience receives information from the design.
Press Kit
- Unique Properties
- Shifts in design, society, culture are constant and designers are forced to make tough decisions. Does a graphic designer take on type design? Should a visual artist delve into UX? Do type foundries dedicate more attention to web fonts? To be competitive, designers need to be competent in web, print, mobile, type design, and UX. Using illustration, color, typography, layout, and a variety of circular design elements to convey the idea of Focus.
- Dimensions & Packaging
- Poster: 13 inch x19 inch
Event tickets: 1.97 inch x 5.63 inch - Tags
- Focus, Typographic, Type Poster
- Production Technology
- Adobe illustration. Adobe Indesign.
- Design Challenge
- Typography is the most important component of graphic design. The composition of a typeface consists of a specific vocabulary, accurate measurements, and central specifications that should always be identified and taken into consideration. Typographic hierarchy is the way to establish and move the order in which the audience receives information from the design.
- Project Duration
- The project started in March 2017 and finished in April 2017 in San Francisco.
- Operation Flow
- Various deliverables were developed, including a promotional campaign, website, design app, publication, and TYPO design conference.
- Research
- Created materials for a hypothetical or an existing conference. Designed a visual concept that demonstrates a conceptual and typographical system. The typographic grid-pattern experiments were created for the 2017 International Design Conference - TYPO Focus.
- Inspiration
- Created materials for a hypothetical or an existing conference. Designed a visual concept that demonstrates a conceptual and typographical system.
- Image Credits
- Image #1: Creator Min Huei Lu
Image #2: Creator Min Huei Lu
Image #3: Creator Min Huei Lu
Image #4: Creator Min Huei Lu
Image #5: Creator Min Huei Lu
Press releases are available in 1 languages.