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Press Release

Floral Album Fashion Collection

A' Design Award 2026 Iron Winner in Fashion, Apparel and Garment Design

23 April 2026

Floral Album Fashion Collection by Xinyu Zheng
Floral Album Fashion Collection by Xinyu Zheng
Floral Album Fashion Collection by Xinyu Zheng
Floral Album Fashion Collection by Xinyu Zheng
Floral Album Fashion Collection by Xinyu Zheng

Xinyu Zheng · CLIENT: Tulip 'n room

Floral Album is a fashion collection inspired by family photographs from the 1980s. The collection is made from deadstock fabrics combined with several handcraft techniques. Hand embroidery, crochet, beading, knitting and cross stitch are applied to velvet and to layered transparent textiles. Crocheted trims and knitted pieces include sequin elements that catch the light as the wearer moves. Each garment is constructed individually, so no piece is repeated. All pieces are free size. The collection links detailed handwork with the reuse of overlooked materials.

Press Kit

Unique Properties
This collection reinterprets craftsmanship through the integration of deadstock fabrics and multiple handcraft techniques. Each garment is individually constructed using hand embroidery, crochet, beading, and hand knitting, resulting in unique pieces with no repetition. By layering reclaimed materials with detailed surface work, the collection highlights the value of overlooked resources and connects tactile craftsmanship with contemporary design sensibility.
Dimensions & Packaging
All the pieces are free size.
Tags
tulip n room, sustainable fashion, hand embroidery, deadstock fabrics, recycled materials, haute couture
Production Technology
Each piece is developed using deadstock fabrics combined with multiple handcraft techniques. Velvet, crochet, beading, embroidery, knitting, and cross stitch are applied through experimental craftsmanship. The production process integrates hand beaded garments, crocheted trims with sequin elements, knitted pieces using sequin yarns, and layered transparent textiles. The approach balances couture level precision with sustainable material practices.
Design Challenge
The main challenge lay in balancing nostalgic aesthetics with sustainable production limits. Many desired fabrics were no longer available, requiring extensive trials with deadstock and recycled materials. Achieving hand-embroidered precision on uneven surfaces demanded technical adaptation. The process also involved redefining femininity through craft while ensuring each garment remained wearable and relevant to modern audiences.
Project Duration
This project was initiated in April 2023 and completed in September 2024 in New York.
Operation Flow
The collection is experienced through movement and tactile interaction. As the wearer moves, layered embroidery and sequins catch light, revealing hidden patterns and shifting textures. The garments invite sensory engagement, encouraging emotional connection through touch and reflection. Each piece performs as both clothing and storytelling medium, blending comfort with expressive form.
Research
The research began as a qualitative exploration of how emotional memory can shape sustainable fashion. The objective was to reinterpret 1980s silhouettes using responsible materials and handcraft techniques. Research methods included material experimentation, archival image analysis, and wearer interviews to study emotional connection to garments. Results revealed that tactile handwork and recycled materials enhance both emotional resonance and sustainability awareness in contemporary fashion.
Inspiration
Inspired by my grandmothers photographs from the 1980s, this project examines fashion as a carrier of personal and collective memory. Visual elements from domestic environments such as lace curtains, plastic flowers, and embroidered tablecloths are abstracted and translated into textiles, surface embellishments, and silhouette structures. The collection reinterprets nostalgia through contemporary design, positioning fashion as an archive of identity, cultural inheritance, and transformation.
Image Credits
Stefy Lin, 2024.
Patents
Copyrights belong to Xinyu Zheng, 2025.
Trademark (2025) Tulip N’ Room.

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