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Press Release

Fly Armchair

A' Design Award 2022 Gold Winner in Furniture Design

22 April 2022

Fly Armchair by Pepe Lima
Fly Armchair by Pepe Lima
Fly Armchair by Pepe Lima
Fly Armchair by Pepe Lima
Fly Armchair by Pepe Lima

Pepe Lima · CLIENT: Móveis James

Fly is an armchair designed for indoor spaces. The design is based on studies of deconstructivist composition, so the parts appear separated, as if exploded, while forming a harmonious whole. Rounded edges between the surfaces soften the visual discontinuity. A solid wooden structure inside supports the seat and the backrest and carries the other elements. The structure is covered with foam and fabric, and the parts and the feet are screwed in hidden positions. Two pointed elements under the armrests add strength to the arms and the feet. Fly measures 91 x 73 x 80 cm.

Press Kit

Unique Properties
The Fly armchair's greatest differentials are its illusorily disconnected parts, which are presented as something "exploded" and which awaken the spectator's reflection: "how can everything be in its proper place without the aid of wooden crosspiece, screws and supports?" The layers play and the paradoxical perception of a product with totally separate elements, but resulting in a harmonious whole, is also one of the attributes that makes Fly different from other products in the same category.
Dimensions & Packaging
L91 x W73 x H80 cm
Tags
Furniture, modern, plywood, wood, armchair, exploded, deconstructivism, disconnection, confort
Production Technology
Due to the absence of crosspieces and other fixation points, the armchair has an elaborate solid wooden structure inside that at the same time accommodates the seat and backrest, it serves as the main structure for the armchair. Such structure is covered with foam and fabric where the other parts and feet are screwed in a hidden and strategic way. After that, the two pointed "under armrests" are attached to the armchair, which besides being aesthetic, play an important function in the structuring and solidity of the armchair feet and arms.
Design Challenge
The main challenge in the Fly Armchair, was to develop methods to assemble all the parts of the product as invisibly and sturdy as possible.
Project Duration
The project started in September 2020 in São Bento do Sul / Brazil and finished in March 2021.
Operation Flow
Due to the choice of materials, the armchair is a product totally designed for indoor environments and is not suitable for wet and outdoor environments. Extremely humid environments or direct contact with water can damage and warp the plywood. Direct sunlight should be avoided so as not to fade the plywood and fabric. In the case of synthetic leather, overheating can reduce its life cycle.
Inspiration
Contrary to most creations Fly was not born through a source of material inspiration; it is the result of studies of deconstructivist compositions with the objective of creating a product with disconnected elements but that paradoxically could result in a harmonious object. The focus was to use the "organized-chaos" with a concordance of the radii between the edges that soften the discontinuity and convey the impression of something exploded while fitting together with precision and coherence.

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