Favie Chiu · CLIENT: Favie Chiu
Inspired by the profound narratives within Miranda July's films, the Forever Never and Ever Film Festival is a conceptual and unpublished festival presenting a curated collection of her work, encapsulating her distinctive cinematic perspective. Drawing from July's narrative richness, the design seamlessly integrates eccentricity and nuanced melancholy, complemented by vibrant colors. Reflecting July's thematic exploration of transformation, the festival celebrates the diverse tapestry of life experiences.
Press Kit
- Unique Properties
- The Forever Never and Ever (FNE) Film Festival is a conceptual initiative that showcases a curated selection the films of Miranda July. July is an award-winning filmmaker and her style is frequently characterized as offbeat and unconventional. The film festival design is focused on the quirkiness to visually express the sadness as July would do in her films, combining with bright colors to address the common idea that is often shown in her work: Life is colorful when we are brave enough to change.
- Dimensions & Packaging
- Posters: 76x100cm. Subway ads: digital horizontal ratio, can be scaled in any dimension, Schedule Brochure:11x14cm, DVD film collection set: 25x15x8cm, Catalog: 15x24cm, Soundtrack USB: 5x2.5cm, Website: Responsive, will scale according to the device and browser. Clock: 40 by 45cm.
- Tags
- Branding, Visual Design System, Graphic Design, Identity, Logo, Naming strategy, Brochure , Film, Event, Catalog, Packaging Design, Art direction
- Production Technology
- Adobe Photoshop, Illustrator, Indesign and Figma were used. The product prototypes including: soundtrack, catalog, and clock were made with a clear matte acrylic laser cut. The visual elements were spray painted with Montana spray paints. Catalog prototypes printed with Epson premium matte paper. Hand glued and self-bound.
- Design Challenge
- Not every story provides a clear indication of what Miranda intended to tell her audiences. To elucidate, the name drew from a famous quote from the film Me and You…, the Back and forth poop sign >))((
- Project Duration
- This project was started in 2016 when I first saw Me and You and Everyone We Know film. The packaging and catalog was made in 2016-2017. Product photography was taken in 2021. Digital designs were finalized in 2024 in San Francisco, California.
- Operation Flow
- It is a visual design system for a film festival. The film festival is delicate to convey the common theme in her films. The social communication format are posters, subway ads and websites to majorly engage with people on how to attend the festival. Physical communication formats are the film festival brochure and film catalog. Products are festival soundtrack, pins and clock.
- Research
- The research was started from watching all films and books from Miranda July, and finding a common thread behind all of her work: Life is colorful as long as we are brave enough to change. The objective is to have a holistic design experience for the audience who are willing to attend the festival. With the knowledge of knowing her style better, the design phrase started from collecting some key moments in each film, the quirky unknown shapes and movements. After collecting the key frames in films, I analyzed them by grouping with colors and the main characters' age group.
- Inspiration
- Several years ago, I occasionally came across the film of Miranda July called Me and You and Everyone We Know. I was really impressed by each character’s story in this film. Since then, I started watching all her work from 1998. I found her work started from very approachable scenes but giving the idea of encouraging us to change as a viewer. Her films, books and performance really give me the courage to think about the meaning behind life. I am inspired by the stories from her work.
- Image Credits
- Image #1: Photographor, Unblast, Indoor Event Billboard Mockup, Unknown. / Designer Favie Chiu, FNE Event Ads, 2024.
Image #2: Photographer Favie Chiu, FNE Catalog Spreads, 2024 / Designer Favie Chiu, FNE Catalog Design, 2024.
Additional image in catalog:
1. Model Laurel Consuelo Broughton and Miranda July, Photographer, Courtesy of Welcome Companions, Vogue magazine, Unknown
2. Film, Me and You and Everyone We Know movie scene, 2005
3. Film, The Future film scene, 2011
4. Short Film, The Miranda film scene, 2018
5. Film, Atlanta film scene, 1996
6. Film, Nest of Tens film scene, 1999
Image #3: Photographer Mr. Mockup, Studio Poster Mockup, 2024 / Designer Favie Chiu, FNE Poster, 2024.
Image #4: Photographer Unblast, Macbook Air Mockup, Unknown. / Designer Favie Chiu, FNE Website Design, 2024.
Additional
Image in Website:
1. Profile picture, Miranda July on Bandcamp, Unknown
Image #5: Photographer Favie Chiu, FNE Film Collections, 2024. / Designer Favie Chiu, FNE Film Collections, 2024.
Press releases are available in 1 languages.