Skip to content

Press Release

Forma Chair

A' Design Award 2025 Iron Winner in Furniture Design

19 April 2025

Forma Chair by Jaewoo Choi
Forma Chair by Jaewoo Choi
Forma Chair by Jaewoo Choi
Forma Chair by Jaewoo Choi
Forma Chair by Jaewoo Choi

Jaewoo Choi · CLIENT: Jae Choi

Forma is a chair shaped from vegetable tanned leather, MDF and steel. The form reinterprets the silhouette of a horse saddle. The leather is shaped by wet molding, one of the oldest leatherworking techniques, which creates structured and durable forms. Wet molding allows smooth transitions between soft and rigid areas, so the chair provides both comfort and support. Forma measures 560 mm in width, 605 mm in depth and 670 mm in height. The design adapts a traditional saddlery craft to contemporary furniture.

Press Kit

Unique Properties
Forma reinterprets the timeless silhouette of a horse’s saddle through the technique of wet molding to shape leather into intricate, structured forms. This method enhances durability and sculptural precision, allowing for seamless transitions between softness and rigidity. By pushing the boundaries of leather manipulation, Forma highlights materiality, refinement, and fluidity, redefining traditional craftsmanship in modern fabrication while achieving both structural integrity and sculptural rhythm.
Dimensions & Packaging
Materials: Vegetable Tanned Leather / MDF / Steel
Dimensions: Width 560 mm x Depth 605 mm x Height 670mm
Tags
Leatherworking, Wet Molding, Material Exploration, Chair, Experimental Furniture Design
Production Technology
Since early civilization, leather has been valued for its versatility, offering both comfort and protection. Wet molding, one of the oldest leatherworking techniques, remains a vital method for shaping leather into structured, durable forms. Forma employs this technique to fuse soft and rigid elements with fluidity, achieving structural refinement. By leveraging this process, the design not only preserves traditional craftsmanship but also explores new possibilities in material adaptation and contemporary fabrication techniques.
Design Challenge
Wet molding is a centuries-old technique, yet its potential within contemporary design remains largely underexplored. This project challenges conventional applications by experimenting with new shaping methods, testing leather’s adaptability, and refining its structural possibilities. Through material-driven research, it seeks to expand the boundaries of craftsmanship, integrating traditional leatherworking techniques with adaptive design solutions.
Project Duration
The project started in January 2023 in Providence, Rhode Island, and was completed in May 2023.
Operation Flow
Designed to offer both function and sculptural presence, Forma’s structured yet fluid form allows it to serve as a seat while also acting as a statement piece. The careful balance of soft and rigid elements provides both comfort and support, making it a versatile addition to various interior spaces.
Research
This project investigates the potential of wet molding through hands-on experimentation, analyzing the material’s flexibility and structural limitations. By studying how leather responds to manipulation, the research informs the development of innovative forms and explores new possibilities in furniture applications. Pushing the boundaries of this traditional craft, the study bridges material experimentation with material-driven design, redefining leather’s role in modern fabrication.
Inspiration
Forma is rooted in a deep appreciation for the transformation of raw materials through time-honored craftsmanship. Inspired by the evolution of saddlery, the project reinterprets traditional processes for new creative applications by examining how wet molding—a technique integral to equestrian gear—can be adapted for contemporary design. The interplay of structure and fluidity found in saddlery serves as the foundation for a piece that honors heritage craftsmanship while embracing design refinement.
Image Credits
Image #1: Creator Jaewoo(Jae) Choi, Forma, 2023.
Image #2: Creator Jaewoo(Jae) Choi, Forma, 2023.
Image #3: Creator Jaewoo(Jae) Choi, Forma, 2023.
Image #4: Creator Jaewoo(Jae) Choi, Forma, 2023.

Press releases are available in 1 languages.

Email this page to a friend

Good Design Deserves Great Recognition

Discover A' Design Award, World's Largest Design Accolade.

Learn More