Suong Ho · CLIENT: FPT Telecom Joint Stock Company
Play is an indoor home security camera designed for residential spaces. The housing is made of matte ABS plastic and measures 69 mm in width, 69 mm in depth and 110.85 mm in height. Its proportions follow the golden ratio, while clean lines and neutral colors reflect Scandinavian design principles. A silicone stand and a WiFi connection allow simple installation in any room. A linked application offers panning up to 355 degrees, two-way talk and face recognition. Video is recorded in real time and stored on the cloud.
Press Kit
- Unique Properties
- Most cameras on the market have poor designs, causing users to feel uncomfortable and intimidated due to their rough and prominent shapes. However, the design of the Play is both functional and visually pleasing, making it suitable for modern architectural spaces. With a focus on appearance, it increases its appeal and positioning as a decorative item. The design philosophy of Ambient Intelligence incorporates the golden ratio - Fibonacci to promote contentment and facilitate easy living.
- Dimensions & Packaging
- Width: 69 mm x Depth: 69 mm x Height: 110.85 mm
- Tags
- Home Camera, Wifi Camera, Cloud Camera, Camera AI, AI Camera, Camera Indoor, Indoor Camera, Smart Camera, CCTV camera, Security Camera, Camera AI FPT, App FPT Camera, FPT Camera, FPT Camera Cloud
- Production Technology
- 1. Use the main elements of Scandinavian design
2. Practicality: having a degree of freedom of choice and mixing and matching
3. Use the golden ratio: Fibonacci, superellipse, and ellipse to determine the shape, position, and size of components on the housing
4. Convert philosophy down to elements of a design
- Lines: clean lines
- Colors: focus and clarify neutrals (such as white, black, and gray) and muted colors
- Shapes with 2D/3D form): not fussy, not too strong in personality, not too soft
- Spaces & layout: follow the principle of prioritizing functionality and harmony with the environment, simple accents
- Texture: The main material of the products is plastic matte finish
- Size/scale: prioritize functionality and harmony
5. Mutually adjusted core principles: balance, alignment, hierarchy, harmony… - Design Challenge
- The creative challenges and the obstacles are that we not only balance the production feasibility and the technology but also ensure the aesthetics. Furthermore, each user has a different standard regarding aesthetics. This is a real challenge for us to develop a camera that can fit users' tastes. We have spent around 5.000 hours to work from idea, sketch, mockup and do EVT, DVT to final product. For software, we use AI technology and cloud computing to get the best features and best customer experience. Moreover, we use Ambient designs which we think will meet the current modern lifestyle trend.
Beside, we also use a safety material for the housing – ABS plastic. - Project Duration
- The project started in September 2021, finished in February 2023 in Vietnam.
We have just launched this FPT Camera Play on March, 28th, 2023 and it will be selling in Vietnam from this April. - Operation Flow
- The Play camera is equipped with WiFi connection and a silicone stand, enabling easy installation and placement anywhere. Once the camera is plugged in and the WiFi button is pressed, users can control it through the FPT Camera multi-platform app. This app offers many functions, including panning up to 355 degrees, 2-way talk, face recognition, guard zone, and more. The Sony image sensor offers Full HD quality. Video data is recorded in real-time and stored safely and securely on the cloud.
- Research
- - Type of Research: Primary Research
- Research Objectives: To determine customer’s demand regarding the Camera product line
- Methodology: Interview
- Data Collection: Objective and subjective information
- Participants or Experiments: Our researchers interview customer in personal and group.
- Results: Developed and launched an innovative AI Camera
- Insights: A camera that is not only smart but also decorative
- Effect of the Research in Real-Life Phenomena: Branding and Profit is increased to 150% - Inspiration
- The Play camera design takes its core inspiration from Scandinavian design, focusing on simplicity, minimalism, and functionality. It aims to complement the art of living well by promoting a simple home environment filled with quality items and enhancing an unencumbered lifestyle that is free from excessive consumerism.
The design is a result of the designer's passion for product development. This new camera meets the criteria for the current trend of intelligence and elegance in product design - Image Credits
- FPT Camera
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