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Press Release

Fred Bracelet

A' Design Award 2013 Silver Winner in Fashion, Apparel and Garment Design

24 March 2013

Fred Bracelet by Diana Sokolic
Fred Bracelet by Diana Sokolic
Fred Bracelet by Diana Sokolic
Fred Bracelet by Diana Sokolic
Fred Bracelet by Diana Sokolic

Diana Sokolic

There are many different kinds of bracelets and bangles: designers, golden, plastic, cheap and expensive… but beautiful as they are, they all are always simply and only bracelets. Fred is something more. These cuffs in their simplicity revive the noblesse of old times, yet they are modern. They can be worn on bare hands as well on a silk blouse or a black sweater, and they will always add a touch of class to the person wearing them . These bracelets are unique because they come as a pair. They are very light which makes wearing them omfortable. By wearing them, one will shurely be noticed!

Press Kit

Unique Properties
These bracelets are unique because they come as a pair. They are very light which makes their wearing comfortable
Dimensions & Packaging
Dimension, Package and Technical properties: Cuffs are 13 cm long, 12 cm high and 6 cm wide. They come in pair and are packed in an orange - pink protective pouch tied with the orange bow.
Tags
cuffs, bracelets, accessories, fashion, plastic
Production Technology
Cuffs are made out of light white plastic used for billboards.
Design Challenge
The real challenge was finding the way to bend the material at home without professional machines and to find something that would look as a cuff link. But it also was a work with many gleeful errors.
Project Duration
The project started in March of 2012. in Zagreb and was finished in two weeks. During that time I was trying to find out the right dimension for comfortable wearing bracelets and the way to bend the plastic at home.
Operation Flow
The research was focused on finding the right dimension for the cuffs.
Research
The research was focused on finding the right dimension for the cuffs and finding the way to make something weareable out of the material ment for something else.
Inspiration
The inspiration: I often go to the theatre and like to dress for the occasion. I like to have something new and different every time I go. Once while I was thinking what to wear this time, there was a movie with Fred Astaire on the TV. I saw his sleek suit, his cuffs… and voila – the idea was born! I remembered cuffs and plastrons worn by men in the last century and decided to revive it in a modern way, this time as a part o woman garment.

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