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Press Release

Gentle X Electric Toothbrush

A' Design Award 2025 Iron Winner in Beauty, Personal Care and Cosmetic Products Design

18 April 2025

Gentle X Electric Toothbrush by Kunal Momaya and Atul Zanjurne
Gentle X Electric Toothbrush by Kunal Momaya and Atul Zanjurne
Gentle X Electric Toothbrush by Kunal Momaya and Atul Zanjurne
Gentle X Electric Toothbrush by Kunal Momaya and Atul Zanjurne
Gentle X Electric Toothbrush by Kunal Momaya and Atul Zanjurne

Kunal Momaya and Atul Zanjurne · CLIENT: Tusk Oral Care

Gentle X is an electric toothbrush designed for daily oral care. The brush attaches magnetically to a wall mounted dock that also works as a wireless charging station, so the device is kept off bathroom surfaces and cross contamination is reduced. Three brushing modes are offered: Clean, Sensitive and Whitening. Soft charcoal bristles give a gentle clean, and a travel cap with UV-C light disinfects the bristles during storage. The slim body is rated IPX7 for water resistance, and a sonic motor reaches 40,000 vibrations per minute.

Press Kit

Unique Properties
GentleX redefines smart oral care with a wireless, magnetic charging system and an elegant wall mounted dock. This elevated design reduces cross-contamination on bathroom surfaces. Its Travel Cap with UV-C sterilization ensures complete hygiene on the go, while the ultrasleek form factor makes it compact yet powerful.
Dimensions & Packaging
Diameter: 20 mm x Height: 223 mm, Charging type: Wireless magnetic charging (integrated dock) & Type-C, Vibration speed: 40,000 vibrations/min, Working Voltage: 4.2V ~ 3.2V, Battery life: 40 days (2x/day, 2 min/session) & upto 100 days (with Wall Mount), Battery Specification: Li-ion battery, 10440 model, 550mAh, Waterproof Rating: IPX7, Motor Type: Sonic Motor
Tags
Electric Toothbrush, Oral Care, Wireless Charging Mount, Magnetic Wall Mount, UV-C Sterilisation, Travel-Friendly Design
Production Technology
GentleX has IPX 7 water-resistance keeping it protected against splashes and moisture.
Design Challenge
The biggest challenge in designing GentleX was integrating wireless charging into a slim, ergonomic form while ensuring 100 days battery life and IPX7 waterproofing. Embedding a compact coil system, optimizing power efficiency, and achieving seamless sealing required multiple PCB iterations and precision engineering. Advanced CAD modeling, material selection, and prototyping helped create a minimalist, high-performance design.
Project Duration
Duration: 4 to 5 months (Started- Sept 12 2024, completed- Jan 5 2025), Location: Mumbai (India)
Operation Flow
The toothbrush magnetically attaches to the wall mount, which serves as a wireless charging dock. Users can switch between three brushing modes- Clean, Sensitive, and Whitening to suit individual needs. The UV-C Travel Cap actively disinfects the bristles, ensuring bacteria-free storage. The soft charcoal bristles provide a deep yet gentle clean, ensuring optimal oral health.
Research
The design of GentleX is rooted in extensive research on oral hygiene and user preferences. Ergonomic studies guided the toothbrush’s shape and size for maximum user comfort. Collaborations with dental professionals ensured compliance with oral health standards. Research on UV-C light verified its efficacy in bacterial elimination, and tests on bristle materials optimized gentleness and cleaning efficiency, resulting in a toothbrush that meets both practical and aesthetic needs.
Inspiration
GentleX is inspired by the elephant (strong, intelligent, and gentle), symbolizing both power and care in oral hygiene. Traditional toothbrushes and many existing electric models often lack ergonomics, hygiene solutions, and convenience-driven features. We envisioned GentleX as a seamless blend of technology, hygiene, and aesthetics, transforming the daily routine of brushing into an effortless and premium experience.

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