Wallrus Design Studio · CLIENT: Ghaffari Chemical Industries Corp.
Ghaffari is a packaging design developed for a range of chemical products. The design follows a minimal method in which extraneous elements were removed to highlight essential information. Bold typography and a proprietary color palette support recognition on the shelf. The labels are produced with in-mould labeling technology. The visual system was adapted to products of different dimensions and sizes, so one language covers the whole portfolio. The intent was to unify a fragmented identity and allow growth across markets and media.
Press Kit
- Unique Properties
- This strategic clarity cascaded into a complete packaging redesign, where extraneous elements were stripped away to amplify the essentials. Bold typography and a vibrant proprietary color palette became the hallmark of recognition, ensuring instant shelf impact and consumer connection. To reflect Ghaffari's industry stature, we scaled their identity through monumental exhibition designs, employing oversized elements, and commanding typography to dominate spatial narratives while retaining elegance.
- Dimensions & Packaging
- This design has been developed and expanded for a variety of products in different dimensions and sizes.
- Tags
- Re-Branding, Re-design
- Production Technology
- IML Labels.
- Design Challenge
- Minimal design method.
- Project Duration
- The project started in April 2024 in Tehran and finished in January 2025 in Tehran.
- Operation Flow
- This design effortlessly connects with its audience, creating an intuitive and engaging experience that resonates deeply. Its thoughtful aesthetics and user-centric approach not only captivate users but also inspire professionals to embrace and integrate the product into their workflows. By seamlessly blending functionality with visual appeal, it encourages experts to explore its potential and leverage its innovative features to achieve their goals.
- Research
- Same Products and same rebranding process.
- Inspiration
- In redefining the visual and strategic identity of Ghaffari Co., our multidisciplinary team embarked on a transformative journey to harmonize the brand's legacy with its future ambitions. We created a holistic solution rooted in clarity, scalability, and bold simplicity by dissecting challenges across strategic layers, product portfolio architectures, and naming systems. The project began with a critical refresh of the brand's DNA, meticulously aligning it with the Ghaffari Co.'s core values to establish a resilient foundation.
- Image Credits
- All images made with Cinema 4D in our studio.
Press releases are available in 1 languages.