Serendipper · CLIENT: Serendipper
Greentown Begonia is an interior design for an exhibition center in Zhengzhou, China. The project covers about 2,500 square meters. The theme is the bloom of the begonia, inspired by a historical figure of the Guanhutun district. Walnut veneer sets a warm tone, while glazed glass, stone and faux copper stainless steel add texture. Black and white marble flooring supports a vintage atmosphere. Begonia red, peacock green and gold form a layered palette. Functional zones include art display areas, meeting spaces and viewing areas.
Press Kit
- Unique Properties
- Soft furnishings extend the story throughout the space. The theme of the bloom of begonia is further enriched and integrated, permeating the atmosphere with warmth and inclusivity, while the carefully selected materials create a luxurious visual experience.
- Dimensions & Packaging
- The project covers an area of approximately 2,500 square meters.
- Tags
- Crabapple Blossom, Luxury, Wood Veneer, Glazed Tile, Luxury Stone
- Production Technology
- The walnut veneer sets a warm tone, while materials such as glazed glass, luxury stone, and faux copper stainless steel emphasize the luxurious texture. Inside, the black and white marble flooring enhances the overall vintage atmosphere. The rich hues of begonia red, peacock green, and opulent gold harmonize within an inclusive ambiance, creating a multi layered, ceremonial feel that gives the space a refined and elegant character.
- Design Challenge
- During the early design phase, designers and technicians conducted multiple rounds of refinement and model adjustments, testing installation conditions based on site-specific circumstances. Notably, the monumental crabapple blossom installation ultimately achieved its desired effect through coordinated collaboration among all parties involved.
- Project Duration
- This project is located in Zhengzhou, China, with design completion scheduled for March 2025.
- Operation Flow
- The purpose of interior soft furnishings design lies in unlocking greater spatial potential. Through the interplay of light and shadow reflections, the design crafts an enduringly elegant sensory experience. Within a serene yet understated ambiance, it meticulously balances the dimensions of functional zones, including cultural and creative art display areas, meeting spaces, and scenic viewing areas, endowing each space with a distinct sense of presence and privacy.
- Research
- Greentown Begonia Center blends modern design with classical elegance, reinterpreting the core principle of Shanghai style design: inclusive, innovative, and integrated.Drawing inspiration from a great historical figure from Guanhutun in Zhengzhou, the designer incorporated his favorite begonia flower into the design.
- Inspiration
- Drawing inspiration from the story of a revered figure from Zhengzhou Guantutun district, the designers incorporated his beloved crabapple blossoms into the design. By blending contemporary design with classical refinement, this project reinterprets the core essence of Shanghai design inclusivity and innovative fusion
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