Shi Chun Sheng · CLIENT: The School of Visual Arts Design of Guangzhou Academy of Fine Arts (GAFA) i
The 2024 visual identity system for the Guangzhou Academy of Fine Arts School of Visual Design transmutes ceremonial flags into proto architectures of design speculation. By weaponizing the flag's inherent dialectic, simultaneously serving as ideological docking stations for collective visioning and speculative incubators for disciplinary subversion, this framework repositions GAFA as a generative node within global design's epistemic evolution.
Press Kit
- Unique Properties
- The flag symbolizes strength, direction, and the leadership of the design avant-garde; the font is inspired by the interactions formed in various fields of Guangmei during the graduation period, and the font is broken through the pioneering experiments of experimental interpretation; the color combination is expanded to highlight the design of Guangmei Vitality and innovation represent the leading role of Guangmei Design, which aims to explore the infinite possibilities of design.
- Dimensions & Packaging
- The sizes depend of the media where it is applied
- Tags
- Visual Identity Design、Visual Experiment、Exhibition Identity Design、Visual Communication
- Production Technology
- This Exhibition Visual Image System design was made using different softwares of Adobe, like Illustrator and Photoshop
- Design Challenge
- Through a strong visual impact, the innovation of cultural redesign attracts the attention of more young people to Graduation Exhibition Visuals, thus continuously creating a kind of propaganda for traditional culture.
- Project Duration
- The project started in Guangzhou in February 2024 and will end in May 2024.
- Operation Flow
- The clear message and unique visual format of the campaign's main visual attracted a large number of customers, who were very interested in the campaign, and a series of derivative products, i.e. practical and aesthetic in one, were unanimously well received by users.
- Inspiration
- Unique: The 2024 Italian graduation design image of the School of Visual Design of Guangzhou Art Institute is inspired by flags and experimental forms, embodying Guangmei’s important role in the design field as a symbol of future visual trends.
- Image Credits
- Guangzhou Academy of Fine Arts
- Patents
- Guangzhou Academy of Fine Arts
Press releases are available in 1 languages.