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Press Release

Gujing Display Sanxingdui Culture

A' Design Award 2022 Silver Winner in Packaging Design

28 April 2022

Gujing Display Sanxingdui Culture by Infinity Studio
Gujing Display Sanxingdui Culture by Infinity Studio
Gujing Display Sanxingdui Culture by Infinity Studio
Gujing Display Sanxingdui Culture by Infinity Studio
Gujing Display Sanxingdui Culture by Infinity Studio

Infinity Studio · CLIENT: Infinity Studio

Gujing is a packaging design created for a cultural and creative product inspired by Sanxingdui. The design combines Sanxingdui bronze culture with the Gujing brand. A bronze mask is refined into a simple visual symbol and applied to both the box and the bottle. The box has a hollow structure and integrated lights, so the mask motif remains visible at night and creates a sense of mystery. The bottle surface carries the texture of a bronze mask, which strengthens the visual effect. The aim is to present Sanxingdui culture in a distinctive and memorable form.

Press Kit

Unique Properties
Regarding the box and bottle design: the bronze mask is refined into super symbols and integrated into them. It has a strong visual impact. The hollow structure of the box and the setting of lights are unique in the dark night. The mystery and shock of Sanxingdui , The texture of the bottle is matched with the bronze mask to enhance the visual effect and make people impressive.
Inspiration
This is a cultural and creative product designed by Gujing based on the concept of Sanxingdui. Based on this, the "Sanxingdui" is refined and the Sanxingdui bronze culture is combined with the ancient well, which is ingenious and unique. And its bronze mask is refined into visual symbols, which has strong visual memory and specificity.

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