Chin Hock Cong · CLIENT: Creator Design Studio
Half Production is a photography and videography studio. The balance between lighting and shadow is something they always seek for. Meanwhile, this also coincides with their philosophy of life. Grasping the balance between half and full is just like being humble and keeping learning, the balance between function and creativity. The logo is inspired by the action of pouring the water. When the glass is full, there's no space for improvement. The action of pouring the water seems to be something we're chasing for. Be humble and keep learning.
Press Kit
- Unique Properties
- When the glass is full, there’s no space for improvement. The action of pouring the water seems to be something we’re chasing for.
Be humble and keep learning. Grasping the balance in between half and full. Just like we’re deliberating over the commercial/client’s need.
The whole visual identity revolves around the oval icon, shaped by the water form. - Tags
- Branding, Graphic Design, Visual Identity
- Production Technology
- Visual Identity Design.
- Design Challenge
- The most challenging part which is also the fun part of the project is that you have to mingle with clients. So that I can get the inspiration I want to hear through comfortable conversations
- Project Duration
- The project started in Dec 2021 and finished in Jan 2022 in Malaysia, Johor.
- Operation Flow
- Throughout the conversation with Half Production team members. I combine their beliefs and thoughts about their philosophy of life. And this has naturally become their visual identity.
- Research
- Everything was developed with a design project methodology that involved research on the client's thoughts and beliefs.
- Inspiration
- Half Production is a photography and videography studio.
The balance between lighting and shadow is something they always seek for. Meanwhile, this also coincides with their philosophy of life. Grasping the balance between half and full is just like being humble and keeping learning, the balance between function and creativity.
The logo is inspired by the action of pouring the water. - Image Credits
- Image #3:Photographer: Tai Shi Hong, Photo 2021
Image #4:Photographer: Tai Shi Hong, Photo 2021 - Patents
- Copyrights belong to Creator Design Studio, 2021-2022.
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