Rui Ma · CLIENT: Rui Ma
This is a set of type design that represents the combination of two different cultures Hanzi and Alphabet. The type design combines Hanzi character strokes and English letters. Each letter was designed with customized shapes from one or more parts of Hanzi strokes. The design was created by using contemporary visual languages along with bright colors.
Press Kit
- Unique Properties
- This is a set of type design that combines Hanzi character strokes and English letters. Each letter was designed with customized shapes from one or more parts of Hanzi strokes. The design was created in a modern and clean visual system with bright colors.
- Dimensions & Packaging
- Each application visualizes how the type could work together as words and how the Hanzi strokes can be shapes as design elements and patterns. The pattern design was based on the Hanzi strokes that were used for the letters in the words.
- Tags
- Type Design, Typography, Visual Communication, Graphic Design, Language
- Production Technology
- The first steps were sketches on digital screen by using a grid system. And the design was created and designed with Adobe Illustrator and Photoshop.
- Design Challenge
- The challenge of this project is how to combine the Hanzi stroke shapes and English letters in a clear and also creative way.
- Project Duration
- 2021 Los Angeles
- Operation Flow
- The type would be primarily used for communication design.
- Research
- The research was based on information about Hanzi character strokes and English alphabet from books and online.
- Inspiration
- The inspiration was from combining Chinese and English language culture. At the same time, I am also inspired by clean and modern visual designs, which brought me to think about how to create an alphabet that represents Hanzi in a modern way.
Press releases are available in 1 languages.