Antonia Skaraki · CLIENT: Balokas
Images through a kaleidoscope that excite the mind and creates and invitation to a dance. With a maximalist mood, every point of the design is captured with flow. Lines that break their absoluteness, to entice the consumer in the movement and energy of Hola Aloe Vitamin. Fruits awaken every organ of the body and leads to a celebration that awakens the spirit and nourishes body and mind. Energy, colored vibrations and the mystery of seeing the world through a kaleidoscope. The main idea of the concept was to create an enjoyable approach to the healthy functional vitamin drinks.
Press Kit
- Unique Properties
- Images through a kaleidoscope that excite your mind and invite you to dance with them. With a maximalist mood, every point of the design is captured with flow. Lines that break their absoluteness, to entice us in the movement and energy of Hola Aloe Vitamin. Fruits awaken every organ of our body and leads to a celebration that awakens the spirit and nourishes body and mind.
- Dimensions & Packaging
- Plastic bottle. Width 60mm x Depth 60mm x Height 210mm
- Tags
- Packaging design, aloe, aloe drink, vitamins
- Production Technology
- The products are plastic bottles with a transparent plastic sleeve.
- Design Challenge
- The goal was to redesign the packaging of the Hola Aloe Vitamin drink.
The target group is people who follow a balanced, healthy diet, aged 25-45.
An enjoyable approach to healthy vitamin drinks, avoiding the use of conventional methods of design. - Project Duration
- The project started in December 2020 in Athens and finished in February 2020 in Athens, and was published in local stores all over Greece in May 2021.
- Operation Flow
- An enjoyable approach to healthy vitamin drinks, which avoid the use of conventional methods of design.
- Research
- There was no research for this project.
- Inspiration
- If Hola Aloe was a rhythm, it would be the vibrations between the steps of an Argentine tango. If it were a note, it would have the intensity of Mi, and if it were a party, it would set up our instruments in nature and dance with her. All these explosions of the senses, seemed like images through a kaleidoscope. Intense, magical, and tied together by handkerchiefs that join hands and drag the dance!
- Image Credits
- Image #1 : Creator Andreas Deskas (Art Director)
Image #2 : Creator Andreas Deskas (Art Director)
Image #3 : Creator Andreas Deskas (Art Director)
Image #4 : Creator Andreas Deskas (Art Director)
Image #5 : Creator Andreas Deskas (Art Director)
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