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Press Release

Holo Penetration Store

A' Design Award 2023 Iron Winner in Interior Space and Exhibition Design

20 April 2023

Holo Penetration Store by Yang Hsiang-Yu
Holo Penetration Store by Yang Hsiang-Yu
Holo Penetration Store by Yang Hsiang-Yu
Holo Penetration Store by Yang Hsiang-Yu
Holo Penetration Store by Yang Hsiang-Yu

Yang Hsiang-Yu · CLIENT: The One Creative Interior Design Co., Ltd.

The renovation project of the 1st floor of an old street house store for the "holo" brand is taking place. This brand is renowned for its natural, organic, and environmentally friendly line of cosmetics, skin care products, and cups. With the increasing competition in the beauty and personal care market, the decision was made to move away from the conventional brand counter and opt for a chic coffee shop instead, where customers can buy products and take advantage of a photo-shooting corner.

Press Kit

Unique Properties
This project is a renovation of the 1st floor of an old street house store.
holo is a brand, features a line of products comprising cosmetic products, skin care products, and cups of which naturalness, organic-ness and environment friendliness are the emphasis.
Given the heating competition on the beauty and personal care market, decided to break away from the usual brand counter, but to run a complex fashionable coffee shop where products are sold and a photo-shooting corner is provided.
Dimensions & Packaging
The property is about 33 square meters.
Tags
Interior Design, Coffee store, Environmentally friendly, Skin care products, Modern style
Production Technology
Materials used for renovation are low-formaldehyde green materials. For instance, the side wall at the entrance door is made of environmentally friendly wood-plastic composite. The several elevations which feature a 3-dimensional design are covered in silver, an efficient stainless steel finish. The wall facades and floor across the shop are renovated using environmentally friendly cements, the bright color of which effects a spatial magnification effect.
Design Challenge
The cashier counter is also the coffee-making area; the counter volume is also covered with stainless steel. To ensure the smooth operations of the water sink, workbench and storage cabinet at the back of the counter, the water pipes are extended from the water supply source at the back. A linear diffuser is also installed on the top. The project, although completed with a friendly budget, is good value for money in that it gives a quality to the space and is iconic and thus a great innovation of brand image building.
Project Duration
The project finished in Jan 2022, in Taipei City, Taiwan.
Operation Flow
The front facade of the shop keeps a bit of distance from the road and is one step higher the slightly elevated horizontal view deepens the visual feeling of the audiences. The entrance to the right side stands 1.5 meters further back, requiring taking a turn before entering through the front door; such a unique design of traffic flow makes the entrance a semi-outdoor corner for photo shooting and check-in, with the laser-etched letters of the brand name being the background.
Research
At the two side walls of the shop stand highlights of functions: at one side of the wall lie dining sets reminiscent of geometrically dimensional battements, with benches being covered in silver stainless steel and the cubic-shaped white matte acrylic table being mounted; this is where visitors usually take a break and enjoy coffee and light meals. The large black letters of the brand name attached on the wall also give a sense of trendiness.
Inspiration
The pure white base reminiscent of the complex of the new born and the minimalist lines giving a cool sense of technology are the inspiration of this project.
Image Credits
The One Creative Interior Design Co., Ltd.

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