Hernani Ruhland Tralli · CLIENT: Holzwolf
Holzwolf is a men's wristwatch made with natural wood from sustainable forestry and recycled materials such as steel. Its differential is the visual based on the landscapes of Europe showing its essence, aggressiveness and elegance. The steel blue semicircle of the face reflects the beautiful and deep European lakes surrounded by stylish pines. Project developed exclusively for people who like to be in constant contact with nature. This concept aims to inspire a new generation of traditional handcrafted products and ecologically sustainable design.
Press Kit
- Unique Properties
- Holzwolf is a men's wristwatch made of natural wood from sustainable forestry and organic farming. Its singulatity is a look based on European landscapes and its two types of optional wristbands. The steel blue semicircle of the face reflects by the beautiful and deep European lakes surrounded by stylish pine trees.
- Dimensions & Packaging
- (Product properties when it is physical): Width: 45 mm x Thickness: 10 mm
Casing Material: 100% made of organic natural wood. 100% recycled stainless steel.
Hands: Brushed steel.
Knurled Crown and buttons: Aluminum.
Analog display.
Watch dial: half wood, half steel blue, pine trees in black steel.
Natural wood or synthetic leather strap.
Sapphire coated mineral glass.
Quartz movement.
Resistant against water splashes. - Tags
- watch, wristwatch, holzwolf, time, clock, wood, nature, wolf
- Production Technology
- The design of this project was created with Adobe Photoshop and Adobe Illustrator software.
- Design Challenge
- The challenge of this project was to leave the natural elements of the product in balance and symmetry to guarantee this Look won't nee too heavy or too complex.
- Project Duration
- This project concept started in April 2021 and ended in June in Gifhorn, Germany.
- Operation Flow
- The Holzwolf wooden Watch is intended for those who like to be in constant contact with nature. The user has the option of changing the watch straps in the sporty version in synthetic leather or the more casual version in wood in two colors and brushed steel.
- Research
- The research was based on the types of wooden wristwatches for men already on the market and focused on creating a look reminiscent of the natural regions of Europe. The Holzwolf brand was created exclusively for this project. Studies were done with different textures and various types of wood, as well as distinct types of leather and metals according to adequate colors. The direct interaction of this product and it's materials. Their impact to our environment was also researched.
- Inspiration
- The handcrafted work with wood and the landscapes of Europe were the great inspiration to create a wooden wristwatch concept with a different look, adding the essence, aggressiveness and elegance of the European forest to the project.
- Image Credits
- Image #4: Original Photo by Good Faces on Unsplash, January 27/2021, Photo Editing: Hernani Ruhland Tralli.
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