Honey Crystal is a set of packaging labels created for the honey products of a family bee farm founded in 1957. The labels avoid the common use of bee and hive images and instead highlight the crystal structure of honey, along with local landscapes, plants and flowers. Three separate labels mark raw honey collected in spring, summer and autumn. The labels are self-adhesive and glossy, printed in CMYK and Pantone colors, in sizes suited to jars of 720, 410 and 250 milliliters. Transparent labels are used for pollen pouches.
Press Kit
- Unique Properties
- Medaus kristalas (Honey Crystal) is a well established bee farm since 1957, located in Žuvintas Biosphere Reserve. The oldest family members passed the biggest part of the business to the young ones who wanted to elaborate their own branding. Working on this project the goal was to make bright packages and avoid traditional way of presenting honey products, which typical includes bee or hive images.
- Dimensions & Packaging
- Glosy labels 230X80mm for 720ml jars, and 230X50mm labels for 410ml jars, 260X60mm labels for 250ml jars for honey mix, transparent sticky labels for pollen in doypacks.
- Tags
- honey, honey label, raw honey, honey packaging
- Production Technology
- Self-adhesive glosy labels, Сolor CMYK, PANTONE.
- Design Challenge
- Biggest challenge was to combine different symbols as: crystal images, bee farm environment, family traditions, specific plants and flowers. The main challenge was to pick the right balance between all the elements and not to ruin subtle and yet luxury style for the labels which also had to be timeless and different from the competition.
- Project Duration
- Project start: April 2021, Project end: June 2021
Designer location: Spain
Client location: Lithuania - Operation Flow
- Three separate labels were created for the core product (raw honey) picked in several time frames: spring, summer and autumn. giving overall packaging more elegance.
- Research
- One of the most important task was to emphasize the value of the natural honey, produced in the unique environment an the family experience and attention to their bees. Research revealed that the consumers want to support local producers while whishing to see tradicional products along with new tastes. Appearance is really important part of package , so extreme attention was given to details as well as overall aesthetics to trigger positive emotion to the end consumer.
- Inspiration
- The starting point was pointed by the client who wanted to emphasize crystal structure of the honey itself. The inspiration was found in old family photos, landscapes
- Image Credits
- Images #1,#2, #3, #4, #5 Creator (Designer) Kristina Pacesaite
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